When I was first told that I was going to Las Vegas for LIA creative conversations, I couldn’t quite believe it and I’m not sure it’s even sunk in now. ‘Creative Conversations’ is a fantastic initiative, with truly inspiring speakers from all walks of life, who’ve made themselves very successful. The knowledge you gain from people who have been there and done it is unbeatable and only leaves you inspired to do great things yourself. Being able to sit in on judging was enlightening and gives you a real sense of what you need to do in order to win awards. There are people within the advertising industry that have been doing this 15 years or more who still haven’t seen the judging process from the inside, so the fact that I got to see this in my first year is an absolute privilege. Overall, it was an incredible experience. Gambling or no gambling I left feeling like I was on a lucky streak.