From Ellie Jones and Avani Maan:
Creative LIAisons was a once-in-a-lifetime opportunity to meet a hundred other young creatives in similar roles as us in the industry and to learn from some of the best in the business. The highlight of the week was getting to sit in on LIA Jury Statue Discussions, and learn a bit about the dynamic of the jury room and how the jurors approach the work.
Out of the amazing lineup of speakers, one of our favourite speakers was a talk from our own Global CCO, Amir Kassei. Amir gave us his ‘Do this or die’ speech, on steroids. Even though the industry is going through a period of change, the best way for advertising to survive hasn’t changed. It is the same as it was in DDB’s famous ‘Do this or die’ print ad. ‘If we play tricks with the truth, we die.’ He reminded us how important it is to be honest and relevant to the real world. He told us to ‘stop bullshitting around’ and warned us, as young creatives, about perpetuating the ad world’s culture of self- congratulation.
A huge thanks to Creative LIAisons for making this experience a possibility for us.