2019 Attendees

Teresa Berude

Senior Copywriter
DDB Düsseldorf
, Germany


1. Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?
Unlike LIA itself, I have not heard of the program before, which could be because in Germany you don't get to meet too many people who attended the LIAisons. As it is over a 15-hour flight time away, it’s not so easy to get to. But since LIA is one of the most credible creative awards, I am thrilled to know everything about it.
2. How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?
To be one out of 100 attendees from all around the world is indescribable. It was a big surprise and honor. Now I’m counting down days until this amazing event starts. I look forward to meeting inspiring people, absorbing insights from experts & different cultures and turning my expectations into learnings.
3. If you were to choose what the speakers present, what topics would you choose?
- Gut feeling vs. checklist: How to decide what makes an idea a great idea.
- A story about trial-and-error: How to sell every idea to anyone anytime.
4. If you could choose any juror to interview for two minutes, who would it be and why?
It would be great to secretly peek into everyone’s heads and creative soula. But if I had to decide, I’d choose Dörte Spengler-Ahrens. As the most famous female creative leader in Germany, she could surely give some great career insights.