2019 Attendees

Sumer Kotwal

Art Director
Publicis Sapient
Dubai

Comments

After Creative LIAisons:

Creative LIAson’s did a lot of things for me, but most importantly it gave me perspective. It allowed us young creatives to hear from icons from different fields in the industry and made them human. We got to see their process when it comes to creating, hear about how they learn from failures, realize their relentless quest to never stop learning and understand what they think made a piece of work great. These are just a few things, but it’s the exposure to different ideas and thoughts in detail that helped make LIAison’s so special.

Apart from the speakers, it was great to meet the other delegates. The LIAson’s were very diverse and I met people from all over the globe. It was often fun to have discussions post the talks about what each of us thought, how it could be applied and so forth. I didn’t know what to expect before attending the program, however having experienced it I really believe it is one of the best opportunities to learn and grow for any creative. Thanks a lot for organizing the event.

Before Creative LIAisons:

1. Prior to being chosen to participate in this program, what did you know or hear about the LIA Creative LIAisons program?

I had not heard of the Creative LIAisons program prior to being chosen to participate. However, as soon as I heard of the opportunity, I went straight to the inter-web and discovered what a great program this is and what it does for young creatives across the globe. Really excited to be attending this year’s program.

2. How did you feel when you were chosen to participate in Creative LIAisons, an exclusive program of 100 attendees aged 21 – 30 from around the world?

It felt amazing. To be chosen amongst all the great talent in our agency internationally and be amongst other young creatives from around the globe will be an experience I look forward to. I can’t wait to sit in on the jury discussions and see how the work is judged, considering the current climate of the creative industry and the shifts happening within.

3. If you were to choose what the speakers present, what topics would you choose?

I would love to hear the speakers present on topics such as:

• “How the creative industry will need to transform itself with the rise of AI”

• “Making Failures: A journey through the work that never quite made it”

• “Creative Entrepreneurship: What it takes to set up and run a business led by creativity.”

4. If you could choose any juror to interview for two minutes, who would it be and why?

I would love to interview and engage with almost all the jurors as I believe it would be great to hear about their past experiences and learn from their individual stories. If I had to pick one, I would like to interview Tiffany Rolfe from R/GA to understand more about her approach of ‘Storydoing’ and gain perspective on the different ways of transforming a brand. Also, I would like to explore R/GA’s methods to transformation through the lens of experience, products and service.