2022 Creative LIAisons Mentees

Seungyun Cha

Innocean Worldwide
, Korea


Coaches: Kent Boswell, National Director of Interactive, Traffik Group, Sydney; Natasha Romariz Maasri, Executive Creative Director, Leo Burnett MEA , Duabi and Brett O’Connor, Founder / Executive Creative Director, VCCP Health, London

It was an absolute pleasure to be a 2022 Creative LIAisons Alumni.
I had sessions and seminars with many experts and got a lot of inspiration and motivation.
My first mentor Kent Boswell, National Director of Interactive at TRAFFIK, was full of new ideas. He had a lot of knowledge in new media and knew how to use them to get close with our target. He taught me how to build long-term relationships and strong bonds with consumers.
Natasha Romariz Maasri, Executive Creative Director of Leo Burnett MEA, was my second mentor. Since she has been making campaigns to increase women’s rights in the Middle East, I wanted to learn from her passion and challenge spirit. She encouraged me to do my own project with my own belief and idea, and she lavished me with advice.
Last but not least, Brett O’connor, ECD of VCCP Health, also was a big help. He wanted to make the world better with his work and shared his faith about advertising. He believes that while other ads excite vanity, healthcare ads are made to practically help people.
The whole course was really eye-opening and I realized that there are many paths ahead for me. Thank you for all your help and lessons.