In August 2005, Cindy joined Focus Media (China) holdings Co. Ltd., the largest lifestyle media group in China as Chief Strategy Officer. 2017, she was selected as a Partner.
A top management team member responsible for integration of acquired companies into Focus Media, privatization from NASDAQ and IPO in China’s stock market. Excels in management. She has serviced more than 3000 brands, such as Benz, BMW, Apple, Samsung, Siemens, Unilever, P&G, Baidu, Tencent, Alibaba, JD, to name a few.
She is dedicated China’s media market for decades and is the earliest Chinese top manager working in an international 4A group, also as China media market professor, Chan contributes in media insight, consumer insight and market insight. With KantarMedia Research, pioneered Infosys OOH Assessment System, 1st in the world outdoor TV audience rating system. She teamed up with Millward Brown, promoted MixReach system , the first multi-screen assessment tool in China, which evaluate media effectiveness cross screens from home TV, outdoor TV, PC to mobile.
2000-2005, she worked for international media agency, Zenith Media, Publicis. There she orchestrated the outdoor team, the biggest outdoor team at the time and acted as deputy General Manager of China. She established a standard work procedure including media planning, arguing, buying and researching. The work processes created then are still widely used by 4A group. First introduced OSCAR™, the outdoor media-evaluation system, from the UK, and Chan modified it to fit China’s conditions which eventually became the first quantitative evaluation system for outdoor media in China. In addition, a national information base of outdoor media and national outdoor media monitoring system were also established. Such developments contributed to the fast development of outdoor advertising in China.
Prior to 2000, worked In Sales, Marketing and management roles in foreign entities.
2012, Man of The Year, The China most influential Advertisements by China Advertisement Association.
2014, One of the 3 from China to speak at the World Advertisement Forum
2016, Campaign A-List
2016, On behalf of China to speak at the Global Summit of Women
2017, Invited to speak on Cannes International Creative Festival
Vice-president of China Advertising Association
Vice-director of China Advertising Association Academic Committee
Researcher of National advertising research institute
Chief Editor of 2015/2016 China Advertising Market Report
President of Final Judgment of Greater Effie Awards?2016
President of Media Jury of 4A’s Golden Seal Awards?2012
Vice-President of Jury of China Yellow River Awards?2016