Ralph is a world authority on effective radio advertising.
He started his career as an agency writer in 1987, winning a Clio Award for one of his first radio ads. He got the hint and has specialised in audio ever since.
Ralph founded Eardrum in London in 1990, and launched Eardrum’s Australian agency in 2006. It is now the most awarded radio and audio agency in the world, producing effective radio campaigns, imaging and branded content for advertisers, agencies and radio networks around the world.
His passion for the medium is fuelled by a determination to innovate, subvert and explore new ways for brands to connect to their audience through sound.
Each year, Ralph’s work is recognised at the world’s leading award shows. Recent highlights include three Gold Lions at Cannes, One Show Grand Prix, New York Festival Gold, and being named Radio & Audio Agency of the Year three years in a row by the London International Awards.
In recognition of these accolades, he was selected as one of the ‘advertising legends’ to serve as Jury President at the 60th anniversary of the Cannes Lions Festival.
His creative workshops never fail to enthuse advertisers and inspire creatives.
One day his Mother will know what he does for a living.