Topic: Stop Being the Best. Become the Only.
Brand is the bridge that takes a company into new futures. In this session, COLLINS Co-founder Brian Collins explores how the consultancy – AdAge's 2023 Transformation Agency of the Year – works with the world's largest brands, including Spotify, Mailchimp, Figma and Nike to uncover untapped value. Brian also offers key rules for transformation and future-making, and, more importantly, explains when to break them
About Brian: Brian Collins is a designer and co-founder of COLLINS, the business transformation company based in San Francisco and New York City. The company started with two laptops, four desks and an idea: Design is not what they would make. Design is what they would make possible.
Since then, the company has won Agency of the Year honors over the last 5 years from AdAge (2019, 2020, 2021, 2023) – including business transformation agency of the year – and D&AD (2021). Their work on reimagining The Institute of Design at The Illinois Institute of Technology (The New Bauhaus) just won best work of the year from DesignWeek in London.
Before launching COLLINS in 2008 with Leland Maschmeyer, Brian led the design and brand innovation division at Ogilvy Worldwide for over a decade.
Brian is a Distinguished Alumnus of The Massachusetts College of Art & Design. He has been awarded an Honorary Doctorate from The Art Center College of Design and granted the Luminary Prize from Bell Labs. He was most recently elected a member of the Alliance Graphique Internationale.
Brand is the bridge that takes a company into new futures. In this session, COLLINS Co-founder Brian Collins explores how the consultancy – AdAge's 2023 Transformation Agency of the Year – works with the world's largest brands, including Spotify, Mailchimp, Figma and Nike to uncover untapped value. Brian also offers key rules for transformation and future-making, and, more importantly, explains when to break them
About Brian:
Brian Collins is a designer and co-founder of COLLINS, the business transformation company based in San Francisco and New York City. The company started with two laptops, four desks and an idea: Design is not what they would make. Design is what they would make possible.
Since then, the company has won Agency of the Year honors over the last 5 years from AdAge (2019, 2020, 2021, 2023) – including business transformation agency of the year – and D&AD (2021). Their work on reimagining The Institute of Design at The Illinois Institute of Technology (The New Bauhaus) just won best work of the year from DesignWeek in London.
Before launching COLLINS in 2008 with Leland Maschmeyer, Brian led the design and brand innovation division at Ogilvy Worldwide for over a decade.
Brian is a Distinguished Alumnus of The Massachusetts College of Art & Design. He has been awarded an Honorary Doctorate from The Art Center College of Design and granted the Luminary Prize from Bell Labs. He was most recently elected a member of the Alliance Graphique Internationale.