About Adam:
Adam is one of Australia's leading creative strategists, and a consumer psychologist. Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell - where they practice 'measured magic' - bringing together marketing science and hardcore creativity. After just 5 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year - the first time one agency has won all three awards, as well as 2023 Campaign Briefs Agency of The Year.
In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and 'Stop Listening to the Customer' (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and has a weekly national TV segment on Sunrise, as well as being a regular on The Project and Gruen. Adam is married to Anna and has two sons Asterix and Arturo (like the Kardashians but with an ‘A’).
From “Level Up Your Creative with Rise Nation Mastermind” Workshop:
• People aren't interested in advertising. They're interested in solving their problems. Your challenge is to ensure your brand comes to mind when they think about these issues.
• A good ad is memorable and connected to the brand. It is open and allows the person in.
Adam is one of Australia's leading creative strategists, and a consumer psychologist. Adam began work life as a criminal psychologist, before becoming a cool hunter (and completing his masters in psychology in ‘Identifying the Underlying Constructs of Cool People’) and then co-founding Naked Communications APAC. Naked was a wild trip and became one of Australia’s most audacious and successful agencies, embracing a strategically focused behavioural change model. Following that, Adam co-founded Thinkerbell - where they practice 'measured magic' - bringing together marketing science and hardcore creativity. After just 5 years Thinkerbell was officially recognised as Mumbrella’s 2021 Creative, Full Service, and PR Agency of the Year - the first time one agency has won all three awards, as well as 2023 Campaign Briefs Agency of The Year.
In other news Adam is also the author of two books “The Advertising Effect” (Oxford), and 'Stop Listening to the Customer' (Wiley). Adam co-hosts the potentially multi-awarding winning podcast ‘Black T-Shirts’, and has a weekly national TV segment on Sunrise, as well as being a regular on The Project and Gruen. Adam is married to Anna and has two sons Asterix and Arturo (like the Kardashians but with an ‘A’).
• People aren't interested in advertising. They're interested in solving their problems. Your challenge is to ensure your brand comes to mind when they think about these issues.
• A good ad is memorable and connected to the brand. It is open and allows the person in.
• Start being the best now, before it's too late.