New for 2021

Creative Use of Data has been added as a new competition. Recognizing entries that demonstrate the fundamental role of data in inspiring, powering and enhancing creative work.
The NEW has been renamed Evolution, entries are not only for new ideas but anything that symbolizes the future and pushing boundaries.
New Categories have been added to keep up with the growing industry:
•    Best Use of Real Time Advertising
•    Creative Use Of Data Celebrates the most innovative uses and incorporation of data into creative executions
•    Creativity in Commerce Creativity that inspires preference, transaction, payment and purchase
•    Media Creativity in Evolution Ideas/content developed by media agencies and properties rather than traditional creative.
•    Pharma & Medical Campaign categories
•    Tech and Personal Devices in Health & Wellness   
•    Zeitgeist Creativity in the spirit, mood, culture or subculture of a particular time



Key Dates                


Entries finalized by 28th February 2021 will be invoiced at 50% of the standard Entry Fee

Entries finalized from 1st March 2021 through the closing of the Entry System will be invoiced the standard Entry Fee

No Late Fees - Ever

Eligibility: Must be broadcast, published or released in a commercial environment with client approval from 1st September 2019 thru 8th August 2021

Judging: 16th thru 24th October 2021

Creative LIAisons: 17th thru 20th October 2021


LIA Chinese Creativity Show

The global benchmark for Chinese creativity

LIA Chinese Creativity is the only global award show that celebrates the very best of Chinese-language creativity.
Established by London International Awards, LIA Chinese Creativity expands our legacy to recognise world-class advertising ideas conceived, written and produced in one of the world’s most prominent languages - Chinese.
With a high-calibre panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.
What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.
So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.
The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format with no English-translated ads allowed.


Eligibility: Must be broadcast, published or released in a commercial environment with client approval from 1st September 2019 thru 8th August 2021

Judging Dates and Venue: To Be Announced


Creative LIAisons



One thing we know for sure is that the development of young creatives is now more important than ever before. We are working hard to make Creative LIAisons an even more relevant learning experience than in the past.

LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us. LIA covers the costs of air transportation and accommodations for all LIAisons attendees. There are no delegate fees imposed on the attendee or their company.
Open to young creatives ages 21 to 30 from around the globe, LIAisons features seminars, panel discussions and interactive workshops. As Creative LIAisons runs concurrently with LIA Judging, attendees receive one-on-one mentoring from many of the LIA jurors. LIA is the only show that allows these attendees unlimited access to the jury and the invaluable experience to sit in on statue discussions as they occur in real-time.


Venue: Encore at Wynn Las Vegas

Dates: 17th thru 20th October 2021

Interested in being a sponsor? Email