LIA Chinese Creativity is the only global award show that celebrates the very best of Chinese-language creativity.

 

Established by London International Awards, LIA Chinese Creativity expands our legacy to recognise world-class advertising ideas conceived, written and produced in one of the world’s most prominent languages - Chinese.

 

With a high-calibre panel of the world’s top Chinese-speaking creatives, all entries will be judged to the same international standards as the LIA global show. Winners will be awarded a coveted Red Statue—the same iconic statue as the LIA Global Statue, coated in brilliant red with a Gold, Silver or Bronze base.

 

What’s more, LIA Chinese Creativity winners are also included in Campaign Brief Asia’s Creative Rankings.

 

So winning at LIA Chinese Creativity puts you among the creative elite. It means you've created game-changing work and moved the creative needle.

 

The competition is open to anyone from any country with work that was originally created and launched in Chinese. With this in mind, all work must be entered in its original format with no English-translated ads allowed.

 

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LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us. LIA covers the costs of air transportation and accommodations for all LIAisons attendees. There are no delegate fees imposed on the attendee or their company.

 

Open to young creatives ages 21 to 30 from around the globe, LIAisons features seminars, panel discussions and interactive workshops. As Creative LIAisons runs concurrently with LIA Judging, attendees receive one-on-one mentoring from many of the LIA jurors. LIA is the only show that allows these attendees unlimited access to the jury and the invaluable experience to sit in on statue discussions as they occur in real-time.