Joanina Pastoll is Head of Creative of the Cross Colours division at LOWE Johannesburg With her passion for design and advertising, Joanina thrives on exploring creative solutions to enhance the identity and personality of a brand. She believes in sound strategic thinking with strong conceptual relevant solutions. She designed the original Cross Colours¹ corporate identity, which is in the permanent design collection of the Smithsonian Institute. Her trendsetting and dynamic approach to her work has garnered both local and international recognition and numerous industry awards. Joanina has personally won a number of South African Loeries, Clios, London International and New York festival awards. She has also been instrumental in guiding her creative team in winning many awards both locally and internationally. Joanina has also sat on various judging panels both locally and internationally. An energetic, inherently curious soul, Joanina loves to consume visual material in any form and is a keen observer of the latest trends. Her other hobbies include making furniture specially hanging chairs and swings, gardening, movies, travelling and gym. She enjoys theatre and has a passion for looking after the environment and recycling.