It was very interesting to judge Film Craft for Health and Wellness - a genius idea led by Jeremy Perrott. By rewarding the execution of ideas, it sends a message to these clients that craft is super important to communicating their brand’s message.
When Sick Kids was played, there was a palpable moment across the jury - our Grand LIA had presented itself in a raw outburst of glory. It’s a piece that utterly commands your attention; a unique combination of unapologetic yet emotional. Everything in this piece is best of class - the casting, cinematography, graphics, music, production design, screen direction, editing. This is all underpinned by a director’s unique vision - Mark Zibert, congratulations on a fantastic execution of Cossette’s wonderful concept.