2018 JUDGING COMMENTS

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Anuwat Nitipanont
TV/Cinema/Online Film

Deputy Chief Creative Officer
BBDO Bangkok
Bangkok
Comments

Imagine that you are picking up the best pieces of ads in 2018 that will set the tone for what creativity looks like moving forward, while casino-goers are gambling on their luck outside the judging room. We experience the same unexpected juxtaposition when Thai ads appear on the judging screen after having watched hundreds of sleek, sophisticated and Hollywood-like ads. It is a very contrasting and surprising feeling. You can be sure to see some reactions, whether laughing or tearful. I’m glad to see Thai ads perform very well alongside the best pieces of the show.