2018 JUDGING COMMENTS

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Nils Andersson
Print | Poster | Billboard | Ambient | Verbal Identity

Asia Creative President &
Greater China President
TBWA\Shanghai
Shanghai
Comments

I thoroughly enjoyed Judging the LIA awards.
Though being inside with the Vegas sunshine outside was tough.
 
As a group of judges, we really aimed to keep the high standard that LIA has become known for.
To that end, many pieces did not make it, that might have made it through in other shows.
Idea and execution need to be perfect to win.