The Juries

Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.

So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.

2024 Non-Traditional Jury

Jury President

Luiz Sanches
Chief Global Creative Client Lead for BBDO
& Chairman and Partner AlmapBBDO

Luiz believes in the power of profoundly creative, simple, and innovative ideas, and has put that belief into creating memorable campaigns for both local and global advertisers, helping to build iconic brands such as Havaianas, Audi, Volkswagen, WhatsApp, Mars, PepsiCo, Bayer, among others. Luiz is no stranger to BBDO, with 30 years of experience in the field, helping to make AlmapBBDO a hallmark of efficacy and creativity in Brazil and across the world. He also serves on BBDO's Global Creative Board and several other global boards.

As one of the most awarded creatives in the world, Luiz has brought home 248 Cannes Lions, including 3 Grand Prix, making him the most awarded creative in Brazil, among other honors. Over the course of his career, he has helped Almap become a four-time Agency of the Year at the Cannes Festival of Creativity and, under his leadership, the #1 Global Agency of the Decade as of 2020, as well as, more recently, the title of the “Most Effective Agency” in the world in the 2023 Global Effie Index.