Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.
So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.
There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.
As CCO, Jonathan is an agitator—challenging the orthodoxies that litter the health & wellness landscape. Clients ask Jonathan for "an Apple”, "a Gatorade”, "an Airbnb”, so he spends every waking moment pushing their brands to bigger, more influential, more disruptive places.
Throughout his career, Jonathan's commitment to radical creativity has served brands well. At Merkley & Partners, his Lipitor® “Numbers” campaign was the first integrated DTC work ever to win Gold at the One Show, and Adweek called the TV campaign “a giant step forward for the category…” At Ogilvy & Mather, it translated into a slew of award-winning creative for premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer and Unilever. And now at TBWA, Jonathan helps game changing companies like Moderna unleash their inner awesome all around the world.
A born and bred New Yorker, Jonathan lives in Chelsea with his wife Katie, their children Joshua, Zoe, and Dean and their Siberian Forest cat Wink (Martindale).