The Juries

Each year we assemble the best creative talent from around the globe
The best shows have the best judges. Like attracts like.

So appointing the right judges is a serious business. LIA puts careful thought and consideration into selecting the best frontline practitioners to sit on the juries. Every year, the jury members are high-profile professionals from diverse communities internationally; each accomplished in their field and acclaimed by their counterparts in the industry. Having a diversified jury (DEI) across the world - companies, networks, holding companies, independent companies to clients means having different points of view that would eventually lead to the best work being funnelled through.

There is a big weight of responsibility to push the most notable work to the top. That’s why, in the interest of total fairness, every jury member must see every piece of work from the get-go. No pre-judging off-site. And any juror who has a vested interest in a piece of work must abstain.


2024 Ambient & Activation | Billboard | Poster | Print Jury

Jury President

Till Diestel
Chief Creative Officer
Serviceplan Germany, Munich

Till started as new Chief Creative Officer Serviceplan Germany on 1st June 2022. He worked for Serviceplan in Hamburg from 2006 to 2014 – reaching the level of Executive Creative Director during his time there.

He then moved to adam&eveDDB in London, one of the most renowned international creative agencies, where he developed prominent campaigns such as H&M Come Together, the John Lewis Christmas campaign, the Skittles Romance Super Bowl ad or the Marmite Gen Project.

In 2018, after three years in London, Diestel joined BBDO Berlin as a Managing Director. In 2019, he was appointed Chief Creative Officer of BBDO Group Germany, a role which involved responsibility for the entire creative output of BBDO Group Germany for clients including WhatsApp, WWF and Ford, and led BBDO to the top of the creative rankings in Germany for the first time.

Convinced that advertising should be a part of popular culture, Till has won over 1,000 creative awards in total, including several Grand Prix at LIA, Eurobest and Cannes Lions.

The Jury

Richard Brim
Chief Creative Officer
Adam&Eve DDB, London
Xolisa Dyeshana
Chief Creative Officer
Joe Public, Johannesburg
Zoe Kessler
Group Creative Director
Johannes Leonardo, New York
Vicki Maguire
Chief Creative Officer
Havas London, London
Hyeah Nahm
VP / Executive Creative Director
Publicis Groupe Korea, Seoul
Marcelo Lopes Nogueira
Executive Creative Director
BBDO New York, New York
Ana Paola Noriega
Chief Creative Officer
Rebecca Rowntree
Creative Director
Leo Burnett, London
Cristina 'Tin' Sanchez
Executive Creative Director
Iris Singapore, Singapore
Joe Sciarrotta
Deputy CCO, Worldwide
Ogilvy, Chicago