Health & Wellness - Craft and Pharma & Medical - Craft Jury
Executive Creative Director
McCann Health Brazil
Having 20 years experience in the healthcare market, Alessandra has always worked with creativity. Being responsible for the creative team at McCann Health Brasil, she also worked in independent agencies in large communication groups, such as WPP, IPG and Ogilvy Health. Working with more than 80 brands, she has always sought to raise the standards of communication in Brazilian Health markets.
Throughout her career, she has built great teams, expanded businesses, and created award-winning work. She also had an international recognition in awards such as LIA, Cannes Lions, Epica Awards, The One Show, Communication Arts, Creative Club and NY Festival. As well as, being a member of the One Show, New York Festival, Gerety Awards and LIA awards juries in 2022.