2023 Pharma & Medical Jury

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Rachel McCready
Chief Creative Officer
Evoke


“If we cling to protectionist views of the creative process, we’ll be left behind. We need to open the doors and invite unexpected collaborators in.”

With more than 20 years of award-winning work in health marketing, Rachel’s experience covers nearly every specialty, organ system, and life stage, but she considers every assignment uncharted terrain – an opportunity to reinvent not only the destination, but how we get there. She views comfort as one of the greatest enemies of creativity, and the comfort habit can be especially alluring in the health space. “Comfort is a natural instinct, but it’s one we need to actively overwrite every day.”
 
Work created by Rachel’s teams has been recognized at award shows including NY Festivals (Global Awards), MM&M, Mannys, PM360, and The Creative Floor. She has served on juries including NY Festivals (Global Awards), Canada’s Marketing Awards, Clios, LIAs, and Effies Best of Best. In 2021, she was named to MM&M’s Hall of Femme (Women of Distinction).
 
Despite the depth of her experience, however, Rachel believes the first step in the creative process is to “forget everything. Don’t ask for an ad - ask for a new way of looking at things, and see what happens.”
Stephanie Berman
Chief Creative Officer
Hill Holliday Health
New York
Joao Camacho
Global Creative Director
Novartis
Dublin
Laura Florence
Executive Creative Director
Havas Health & You
São Paulo
Amy Fortunato
VP, Group Creative Director
Klick Health
New York
Andy Mathurin
Creative Director
Heartbeat
New York
Tom Richards
Global Chief Creative Officer
21GRAMS
Xavier Sánchez Civil
Founder / Chief Creative Officer
Umbilical
Barcelona
Eduardo Tavares
Global Executive Creative Director
Dentsu Health
Franklin Williams
EVP, Director of Experience Design
Area 23
New York