Judy John, Global Chief Creative Officer of Edelman was a 2023 London International Awards - LIA, Creativity in PR Jury President and Creative LIAisons Coach/Mentor. Judy speaks about the importance and benefits of the LIA Creative LIAisons program to the industry. She encourages other leaders to become mentors, other companies to to have their emerging talent participate in Creative LIAisons and highlights the importance of adding a virtual program that allows LIA to have an even larger global reach within the creative community, helping young creatives from all markets expand their skills.
 

What began as a vision in 2012, became a zeal which crystallized into the Creative LIAisons Global Coaching Academy. LIA created this exclusive and sought after educational initiative, as a way of giving back to the industry that supports us. Our mission is to develop, educate, inspire and nurture emerging talent. That in a nutshell is the driving purpose behind Creative LIAisons
 

The goal is to give young creatives from around the globe, access to learn from the most experienced and awarded people working in our industry and related businesses. This game-changing training academy is a powerful springboard for the current and next generation of talent. Consisting of both onsite and virtual programs, approximately 300 Creative LIAisons mentees participate annually.
 

The industry has praised Creative LIAisons as being an invaluable training tool for emerging talent. As a testament to how truly valuable this experience is, a number of past attendees quickly rose through the ranks to become high level creatives, company owners, or hold managerial positions at some of the world’s best known agencies, tech companies and brands. An elite few have been invited back as LIA Jurors or as Creative LIAisons Coaches.

 

Learn More About Creative LIAisons