2024 PR and News

‘Created For Creatives’ Season 2 Episode 7 Featuring Tara McKenty and Laura Florence, hosted by Merlee Jayme

22 February 2024

‘Created For Creatives’ Season 2 Episode 7 Featuring
Tara McKenty, Chief Innovation Officer and Co-ECD, BMF, Sydney and
Laura Florence, ECD, Havas Health & You, Sao Paulo, Hosted By
Merlee Jayme, Chairmom/Founder, The Misfits Camp, Makati City

The Power To Create Change


Getting your first shot working within this industry shouldn’t come down to luck or privilege. Take it from Tara, who got her dream internship based on what she refers to as a fluke. Tara says, “This needs to change…we need to make those pathways for junior talent much clearer.”

Tara McKenty and Laura Florence are both leaders in their field and while sitting down with host Merlee Jayme, they said they feel they have a responsibility to create change and provide more opportunities for people coming into the industry and those already in it. 

Tara, Laura and Jayme are passionate about giving back and discuss the initiatives they founded to provide more opportunities for training underrepresented talent, retaining underrepresented talent and helping them grow into leadership positions. These include Google Rare More Girls and The Misfits Camp.

Tara judged on LIA's 2023 Digital and Use of Social Media & Influencers jury and Laura sat on the 2023 Pharma & Medical jury. 

Laura said that a lot of the work had a focus on health literacy and sharing information to ensure patients get a better outcome.

Tara’s focus was on content creation and says that influencers who are native users of platforms like TikTok know how to design creative for the platform far more easily than people who are coming from more traditional film backgrounds.

Both Laura and Tara leave the following message: For those who are privileged, be a transformer, not someone who is learning about diversity; you have the power to do something.”

Episodes are available on Apple PodcastSpotify and Youtube.



A podcast by London International Award

The 2023-2024 edition of 'Created For Creatives', a podcast by London International Awards, features our Jurors and some of the most highly esteemed and well-known names in the creative advertising industry. Episodes were hosted live in Las Vegas during LIA's 2023 Judging.

These raw and honest, no-holds barred, tell it as it is episodes discuss and dissect work, highlight and explore trends gleaned from the 2023 submissions, as well as future directions and more.