2024 PR and News
28 March 2024
LIA ANNOUNCES 2024 JURY PRESIDENTS AND
JURIES FOR HEALTH & WELLNESS, PHARMA & MEDICAL AND
HEALTH & WELLNESS-CRAFT AND PHARMA & MEDICAL-CRAFT
London International Awards (LIA) is pleased to announce the 2024 Jury Presidents who will set the bar for awarding the best work in the Health & Wellness; Pharma & Medical and Health & Wellness-Craft and Pharma & Medical-Craft competitions.
Today, creativity in Health & Wellness and Pharma & Medical is a far cry from the work that was created in the 1980s and 1990s. These days health and wellness is something consumers are obsessed with from diet to exercise to healthy sustainable life styles.
Despite pharmaceutical advertising still being highly regulated, the industry has made massive strides in using creativity to color outside the confines of the strict lines. Talented creatives have changed the narrative of the market through engaging storytelling. It is as Pablo Picasso said: “Learn the rules like a pro, so you can break them like an artist.” Picasso himself being a great example - he broke the rules and “started Cubism” with The Young Ladies of Avignon, which took him nine months to finish. Breaking the rules is clearly harder than following them.
Terry Savage, LIA Chairperson commented, “Leadership of any international jury panel is critical to the outcome. LIA prides itself in having great Presidents, who understand not just the work, but also the cultural nuances associated with work.”
Terry Savage, LIA Chairperson commented, “Leadership of any international jury panel is critical to the outcome. LIA prides itself in having great Presidents, who understand not just the work, but also the cultural nuances associated with work.”
The Jury Presidents for this year’s Health & Wellness; Pharma & Medical; Health & Wellness-Craft and Pharma & Medical-Craft are well known “rule breakers” – each has risen to where they are today by challenging convention. And succeeding."
Health & Wellness Jury
Susan Perlbachs
JURY PRESIDENT
Chief Creative Officer
EVERSANA INTOUCH, New York
As a member of the EVERSANA INTOUCH Leadership team, Susan brings strong creative vision and business acumen to fuel breakthrough campaigns and experiences that resonate.
With more than 20 years of experience in healthcare, marketing, and the digital space, Susan offers a fresh, relevant perspective, inspiring teams to deliver highly-effective creative for US and global brands, and for healthcare professional and consumer audiences.
Her healthcare background includes launches in almost every major therapeutic area, for professional, DTC, and DTP audiences. Her work includes campaigns for Ozempic, Rybelsus, Entyvio, EpiPen, Pradaxa, and Novartis Animal Health, to name a few.
She is proud of recent work including the Gold Cannes Lions-winning “Inequality you Can’t Ignore” campaign, award-winning Vyvanse professional campaign, “Erase the Line” for the Chrysalis Initiative, “Data Points to Rare”, “The Last Plaque for Psoriasis” Cure Now, “Fierce for Connor” for Kindness Over MD, and “Defuse the Ticking Lyme Bomb” for Global Lyme Alliance.
Susan was honored to be a speaker at Cannes Lions Health, delivering a standing room only talk, “Social Centricity: Impacting Circles of Influence to Change Behavior,” to be named one of PharmaVoice’s Top 100 Most Inspiring People, and to be an HBA Rising Star during her tenure at FCB. She is pleased to have been named one of the 2023 Women of Distinction by MM+M.
Susan received a Bachelor of Arts Degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.
With more than 20 years of experience in healthcare, marketing, and the digital space, Susan offers a fresh, relevant perspective, inspiring teams to deliver highly-effective creative for US and global brands, and for healthcare professional and consumer audiences.
Her healthcare background includes launches in almost every major therapeutic area, for professional, DTC, and DTP audiences. Her work includes campaigns for Ozempic, Rybelsus, Entyvio, EpiPen, Pradaxa, and Novartis Animal Health, to name a few.
She is proud of recent work including the Gold Cannes Lions-winning “Inequality you Can’t Ignore” campaign, award-winning Vyvanse professional campaign, “Erase the Line” for the Chrysalis Initiative, “Data Points to Rare”, “The Last Plaque for Psoriasis” Cure Now, “Fierce for Connor” for Kindness Over MD, and “Defuse the Ticking Lyme Bomb” for Global Lyme Alliance.
Susan was honored to be a speaker at Cannes Lions Health, delivering a standing room only talk, “Social Centricity: Impacting Circles of Influence to Change Behavior,” to be named one of PharmaVoice’s Top 100 Most Inspiring People, and to be an HBA Rising Star during her tenure at FCB. She is pleased to have been named one of the 2023 Women of Distinction by MM+M.
Susan received a Bachelor of Arts Degree in Diplomacy and World Affairs from Occidental College in Los Angeles and studied at University of Cairo. She’s a former member of the Writers Guild of America and continues to write her passion and truth every free moment she has.
Jurors:
- Janet Barker-Evans, Chief Creative Officer, AbelsonTaylor, Chicago
- Nicola Baumann, Group Creative Director, PEIX Health Group, Berlin
- Allison Beck, VP, Senior Creative Director, Jack Health, Chicago
- Jon Chapman, Executive Creative Director, The Leith Agency, Edinburgh
- Joy Panday, Executive Creative Director, No Fixed Address Health, Toronto
- Orrin Pollard, EU Director of Creative Expression, Syneos Health, London
- Bruno Rebelo, Executive Creative Director, Grey, New York
- Mel Routhier, Global Chief Creative Officer of VML Health & Wellness / Chief Creative Officer of VML Chicago
- Andrew Spurgeon, Chief Creative Officer, Publicis Health, London
- Sachin Talwalkar, Chief Creative Officer, Havas Life Sorento, Mumbai
Pharma & Medical Jury
Tom Richards
JURY PRESIDENT
Chief Creative Officer
21Grams, London
Tom hates writing in the third person, so he brought in some friends to help him.
His Mum said she was very proud of him, even though she’s not sure what he does.
His wife, well she never sees him.
His kids deny they’re his harshest critics (but they are).
His clients speak very highly of his advertising brain.
His colleagues mention it’s a joy to work alongside him and share awards stages with him.
His previous agency said they were very happy to be Healthcare Agency of The Year.
21GRAMS confirm he helps put soul into their creative, but they often don’t understand his British accent.
The people his work has touched would no doubt say the kindest things if they weren’t out there enjoying life.
And Awards juries keep inviting him back, which seems to speak volumes.
His wife, well she never sees him.
His kids deny they’re his harshest critics (but they are).
His clients speak very highly of his advertising brain.
His colleagues mention it’s a joy to work alongside him and share awards stages with him.
His previous agency said they were very happy to be Healthcare Agency of The Year.
21GRAMS confirm he helps put soul into their creative, but they often don’t understand his British accent.
The people his work has touched would no doubt say the kindest things if they weren’t out there enjoying life.
And Awards juries keep inviting him back, which seems to speak volumes.
Jurors:
- Stephanie Berman, Global Chief Creative Officer, The Bloc
- Ron Brennan, Creative Director, Tank Worldwide, Toronto
- Marcia Goddard, Chief Creative Officer, RevHealth, New Jersey
- Tim Hawkey, Chief Creative Officer, AREA 23, New York
- Diane Iler-Smith, Chief Creative Officer, Biolumina, New York
- Tim Jones, Executive Creative Director, EMEA, Klick Health, London
- Laura Mizrahi, EVP, Chief Creative Officer, H4B Chelsea, New York
- Lubabalo Mtati, Creative Director, M&C Saatchi Abel, Cape Town
- Dr. Ryan Wallman, Executive Creative Director / Head of Copy, Wellmark, Melbourne
Health & Wellness-Craft and
Pharma & Medical-Craft Jury
Jonathan Isaacs
JURY PRESIDENT
Global Chief Creative Officer
TBWA\Health Collective
As CCO, Jonathan is an agitator—challenging the orthodoxies that litter the health & wellness landscape. Clients ask Jonathan for "an Apple”, "a Gatorade”, "an Airbnb”, so he spends every waking moment pushing their brands to bigger, more influential, more disruptive places.
Throughout his career, Jonathan's commitment to radical creativity has served brands well. At Merkley & Partners, his Lipitor® “Numbers” campaign was the first integrated DTC work ever to win Gold at the One Show, and Adweek called the TV campaign “a giant step forward for the category…” At Ogilvy & Mather, it translated into a slew of award-winning creative for premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer and Unilever. And now at TBWA, Jonathan helps game changing companies like Moderna unleash their inner awesome all around the world.
A born and bred New Yorker, Jonathan lives in Chelsea with his wife Katie, their children Joshua, Zoe, and Dean and their Siberian Forest cat Wink (Martindale).
Throughout his career, Jonathan's commitment to radical creativity has served brands well. At Merkley & Partners, his Lipitor® “Numbers” campaign was the first integrated DTC work ever to win Gold at the One Show, and Adweek called the TV campaign “a giant step forward for the category…” At Ogilvy & Mather, it translated into a slew of award-winning creative for premier clients such as Allergan, Bayer, BI, BMS, GSK, J&J, Merck, Novartis, Pfizer and Unilever. And now at TBWA, Jonathan helps game changing companies like Moderna unleash their inner awesome all around the world.
A born and bred New Yorker, Jonathan lives in Chelsea with his wife Katie, their children Joshua, Zoe, and Dean and their Siberian Forest cat Wink (Martindale).
Jurors:
- Wendy Chan, Health Creative Lead, Asia Pacific, Edelman, Hong Kong
- Bernardo de Paulo Romero, Maker, Klick Health, New York
- Natxo Diaz, Global Head of Craft, VML Health, Madrid
- Andre Havt, Co-Managing Director / Creative Lead, MullenLowe, São Paulo
- John McPartland, Executive Creative Director, Ogilvy Health UK, London
- Sean Riley, Executive Creative Director, McCann Health, Toronto
- Sarah Rutherford, Group Creative Director, Cossette, Toronto
- Alisa Shakarian, Executive Creative Director, Growth, Inizio Evoke, New York
- Ludmilla Aud Timsdottir, Creative Lead – Art Direction, NoA Health, Copenhagen
- Angela Williams, Creative Director, Deloitte Digital, New York
- Chessa Williams, Senior Creative Director, OPEN X Health, London
