JAPAN WINS 40 STATUES AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS

10 November 2015

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JAPAN WINS 40 STATUES AT THE

30^th ANNUAL LONDON INTERNATIONAL AWARDS

OGILVY & MATHER JAPAN GK, TOKYO TAKES HOME A GOLD, 3 SILVER, AND 10 BRONZE

(New York, 10 November 2015)  The 30^th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Japan picks up 40 Statues and 9 Finalists at LIA 2015 – 8 Gold, 11 Silver, and 21 Bronze.

Of the 40 Statues, 21 were awarded to Design entries and 3 were awarded to Package Design. Japan won 15% of all Design Statues and 10% of all Package Design Statues awarded.

Ogilvy & Mather Japan GK, Tokyo is the big winner in Japan, taking home one Gold, three Silver and ten Bronze Statues.

They were awarded:

• GOLD - Music & Sound - Use of Licensed Music for Adot.com titled “Lights”
• SILVER - Design - Non-Profit for The Fujisan Club titled “Brush”
• SILVER - Non-Traditional - Guerrilla Marketing for Yaocho Bars titled “Sleeping Drunks Billboard”
• SILVER - TV/Cinema/Online Film - Public Service/Social Welfare for Adot.com titled “Lights”
• BRONZE - Billboard - Corporate Image for Yaocho Bars titled “Sleeping Drunks Billboard”
• BRONZE - Billboard - Innovative Use of Billboard for Yaocho Bars titled “Sleeping Drunks Billboard”
• BRONZE - Design - Art Direction Campaign for The Fujisan Club titled “Mt. Fuji Rubbish Billboards - JUNK”, “Mt. Fuji Rubbish Billboards - HUBCAPS”, “Mt. Fuji Rubbish Billboards - PLASTIC”, “Mt. Fuji Rubbish Billboards - TIRES”
• BRONZE - Design - Non-Profit for Adot.com titled “Hashtag”
• BRONZE - Design - Non-Profit for Adot.com titled “Roger”
• BRONZE - Design - Non-Profit for The Fujisan Club titled “Mt. Fuji Rubbish Billboards - Hubcaps”
• BRONZE - Design - Innovative Use of Design for The Fujisan Club titled “Mt. Fuji Rubbish Billboards”
• BRONZE - Design - Installations/Displays - Temporary for The Fujisan Club titled “Mt. Fuji Rubbish Billboards - Plastic”
• BRONZE - Design - Use of Photography for Adot.com titled “Roger”
• BRONZE - Design - Use of Photography Campaign for Adot.com titled “Anna”, “Mary”, “Peter”, “Roger”, “Steve”, “Stuart”
• FINALIST - Billboard - Public Service/Social Welfare Campaign for The Fujisan Club titled “Junk”, “Hubcaps”, “Plastic”, “Tires”, “Idea Board”, “Case Video”
• FINALIST - Poster - Innovative Use of Poster for The Fujisan Club titled “Mt. Fuji Rubbish Billboards”

“Japan won almost 6% of all the metal awarded at LIA 2015. I look forward to seeing what innovative work they do in 2016,” commented Barbara Levy, President of LIA. “It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”

Other Winners from Japan: 

ADK, Tokyo

• GOLD - Design - Installations/Displays - Temporary for Citizen titled “Light is Time”

ayrcreative Ltd., Tokyo

• SILVER - Design - Calendars for Planque titled “Fabric Swatches Calendar”

BIRDMAN Inc., Tokyo

• FINALIST - The NEW - Brand Experience for Google Android titled “Android Chorus”

cosmos, Tokyo

• BRONZE - Package Design - Art Direction Product Line for Magouemon titled “Magouemon”

Dentsu Inc., Nagoya

• FINALIST - Package Design - Special Editions for eponte (education toy ) titled “Imagination Changes the World”

Dentsu Inc., Tokyo

• GOLD - Design - Art Direction Campaign for Junior Swimming Championships titled “Junior Swimming Championships”
• SILVER - Design - Art Direction Campaign for Keio University Faculty of Economics - PEARL titled “Posters”, “Brand Book”, “Branded Items”, “Pamphlet”, “Brand Movie”, “Website”
• SILVER - Design - Poster Campaign for East Japan Railway Company titled “Get Back, Tohoku.”
• SILVER - Design - Poster Campaign for ONE SHOW 2014 Awards Exhibition titled “Surprising Manners”
• BRONZE - Design - Brochures/Catalogues - Consumer for Honda titled “Honda. Beautiful Engines.”
• BRONZE - Design - Brochures/Catalogues - Consumer for Hotel Japan titled “Hotel Japan Gift Shop”
• BRONZE - Design - Brochures/Catalogues - Consumer for Keio University Faculty of Economics titled “PEARL”
• BRONZE - Design - Motion Graphics - Animation for D&AD Awards 2014 Exhibition in Japan titled “Creation.”
• BRONZE - Design - Poster Campaign for D&AD Awards 2014 Exhibition in Japan titled “Creation”
• FINALIST - Design - Art Direction Campaign for Japan Football Association titled “Crosstalk”

good design company, Tokyo

• GOLD - Package Design - Product Line for THE

Hakuhodo Inc., Tokyo

• BRONZE - Design - Poster Campaign for HAIBARA INC. (Japanese Traditional Paper Dealer) titled “The Map”, “The Store”, “The Paper”

Hakuhodo Kettle, Tokyo

• SILVER - Digital - Innovative Use of Digital for The University of Tsukuba’s Special Needs Schools titled “Eye Play the Piano”
• BRONZE - Digital - Public Service/Social Welfare for The University of Tsukuba’s Special Needs Schools titled “Eye Play the Piano”
• FINALIST - Design - Product Development for The University of Tsukuba’s Special Needs Schools titled “Eye Play the Piano”

KATAL SEVEN, Kagoshima

• SILVER - Package Design - Graphic Design Product Line for Sho-Ryu (Amami Kokuto Shochu) titled “Sho-Ryu (Amami Kokuto Shochu)”

McCann Erickson Japan, Tokyo

• GOLD - Radio & Audio - Beverages for All Free titled “Orchestra”
• GOLD - Radio & Audio - Use of Music for All Free titled “Orchestra”

Mori Inc., Tokyo

• SILVER - Music Video - Cinematography for OK Go titled “I Won't Let You Down”
• FINALIST - Music Video - Best Music Video for OK Go titled “I Won't Let You Down”
• FINALIST - Branded Entertainment - Music Videos for UNI-CUB titled “OK Go: I Won't Let You Down”

TBWA\HAKUHODO, Tokyo

• GOLD - Branded Entertainment - Branded IP for Wet Suits titled “True Wetsuits”
• FINALIST - Design - Product Design for Wet Suits titled “True Wetsuits”

Tokyu Agency Inc., Tokyo

• GOLD - Branded Entertainment - Online Series for Advanced LTE Network titled “3-Second Cooking - Shrimp Frying Cannon and Super Fried Dumpling”
• SILVER - Digital - Viral for Advanced LTE Network titled “3-Second Cooking - Shrimp Frying Cannon and Super Fried Dumpling”
• BRONZE - Digital - Campaign for Advanced LTE Network titled “3-Second Cooking - Shrimp Frying Cannon”, “3-Second Cooking - Super Fried Dumpling”
• BRONZE - Digital - Weird Wonderful Work for Advanced LTE Network titled “3-Second Cooking - Shrimp Frying Cannon and Super Fried Dumpling”
• BRONZE - TV/Cinema/Online Film - Campaign for Advanced LTE Network titled “3-Second Cooking - Shrimp Frying Cannon”, “3-Second Cooking - Super Fried Dumpling”

 

This year seven Grand LIAs were awarded: 

adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”

BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”

Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”

Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”

Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”

R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”

The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”

 

2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.

The following companies were honoured with the 2015 Of The Year Awards:

Network of the Year: BBDO

Agency of the Year: R/GA, New York

Production Company of the Year: Smuggler

Post-Production Company of the Year: The Mill

Radio & Audio Company of the Year: Eardrum Australia

Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.

To View All the Winners: http://www.liaentries.com/winners

 

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Notes to the editor:

The LIA Press site has all the winners with full credits and downloadable media. It also includes Jury President interviews and downloadable Statue images.

To access the Press Site: http://www.liaentries.com/press/

The login:

Username: Pressaccess

Password: liapress2015

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