2015 PRESS RELEASES
MALAYSIA WINS 16 STATUES AT THE 30th ANNUAL LONDON INTERNATIONAL AWARDS
10 November 2015MALAYSIA WINS 16 STATUES AT THE
30th ANNUAL LONDON INTERNATIONAL AWARDS
BBDO PROXIMITY MALAYSIA, KUALA LUMPUR IS AWARDED THE POSTER GRAND LIA
(New York, 10 November 2015) The 30th LIA judging was held at the SLS Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Malaysia picks up 16 Statues and 4 Finalists at LIA 2015 – 1 Grand LIA, 4 Gold, 8 Silver and 3 Bronze.
The Print, Poster, Billboard jury led by Matt Eastwood, Worldwide CCO, J. Walter Thompson, awarded BBDO Proximity Malaysia with the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”.
BBDO Proximity Malaysia, Kuala Lumpur is the big winner at LIA 2015, taking home one Grand LIA, three Gold, six Silver and one Bronze. They were awarded the Grand LIA in Poster for KFC titled “Burger”, “Drumstick”, “French Fries”.
They were also awarded:
- GOLD - Poster - Consumer Campaign for KFC titled “Burger”, “Drumstick”, “French Fries”
- GOLD - Print - Art Direction Campaign for KFC titled “Burger”, “Drumstick”, “French Fries”
- GOLD - Print - Retail for KFC titled “Drumstick”
- SILVER - Design - Art Direction Campaign for KFC titled “Burger”, “Drumstick”, “French Fries”
- SILVER - Poster - Art Direction Campaign for KFC titled “Burger”, “Drumstick”, “French Fries”
- SILVER - Poster - Retail for KFC titled “Drumstick”
- SILVER - Poster - Use of Illustration Campaign for KFC titled “Burger”, “Drumstick”, “French Fries”
- SILVER - Print - Consumer Campaign for KFC titled “Burger”, “Drumstick”, “French Fries”
- SILVER - Print - Use of Illustration Campaign for KFC titled “Burger”, “Drumstick”, “French Fries”
- BRONZE - Design - Poster Campaign for KFC titled “Burger”, “Drumstick”, “French Fries”
- FINALIST - Design - Point-of-Sale for KFC titled “Burger”
- FINALIST - Design - Point-of-Sale for KFC titled “Drumstick”
- FINALIST - Design - Point-of-Sale for KFC titled “French Fries”
“The challenge with the Print/Poster/Billboard medium is that every year there seems to be less work to judge,” stated Matt Eastwood. “It’s not the quality that is the issue, it’s the quantity. We saw some great work, but we were challenged when it came to selecting a Grand LIA in Print. Whilst we thought there was some very strong campaigns, we weren’t prepared to say that it was the very best print work in the world. It deserved to be recognized, but perhaps not at that level.
“Having said that, we were thrilled with the work in the Poster and Billboard categories and awarded Grand LIAs to KFC’s wonderful series of posters and Samsung’s “Safety Truck” respectively. The jury was looking for work that lifted creativity to a higher level. And, if possible, lifted society to a higher level as well. Both the Grands achieved that. The KFC posters lifted society to a higher level by putting out work that added charm and beauty to the world. Even better, Samsung produced a piece of work that will literally save countless lives. And there is no higher purpose than that.”
Barbara Levy, President of LIA, commented, “I am thrilled that one of seven Grand LIAs went to an agency in Malaysia. It is quite an achievement to win a Statue at LIA, but to win a Grand is a triumph. I would like to congratulate all the statue winners and finalists.
“It is an honour to win a LIA Statue, as the jury is comprised of the world’s top advertising, production and design creatives. Some of the juries include Mark Tutssel, Amir Kassaei, Matt Eastwood, Brian Collins, Malcolm Poynton, Pedro Prado, Emad Tahtouh, Ben Priest, Stephan Vogel, Eugene Cheong and John Mescall, just to name a few. LIA prides itself on having juries that have no political agenda, no block voting, and no pressure to vote for their network. Our juries are only concerned with awarding the best of the best. Obtaining a Statue is a significant milestone for any company, as it demonstrates recognition of the highest degree.”
Other Winners from Malaysia:
TBWA\Kuala Lumpur, Kuala Lumpur
- BRONZE - Branded Entertainment - Branded IP for Eveready Batteries and Torchlights titled “The Eveready Book of Play”
- BRONZE - Design - Branded Content for Eveready Batteries and Torchlights titled “The Eveready Book of Play”
- FINALIST - The NEW - Brand Experience for Eveready Batteries and Torchlights titled “The Eveready Book of Play”
Y&R Malaysia, Kuala Lumpur
- GOLD - Design - Use of Illustration Campaign for Malaysian Nature Society - Cut a Tree. Kill a Life. titled “Tapir”, “Rhino”, “Fish”
- SILVER - Design - Poster Campaign for Malaysian Nature Society - Cut a Tree. Kill a Life. titled “Tapir”, “Rhino”, “Fish”
- SILVER - Design - Use of Illustration for Malaysian Nature Society - Cut a Tree. Kill a Life. titled “Tapir”
This year seven Grand LIAs were awarded:
adamandeveDDB, London was awarded the TV/Cinema/Online Film Grand LIA for John Lewis titled “Monty's Christmas”
BBDO Proximity Malaysia, Kuala Lumpur was awarded the Poster Grand LIA for KFC titled “Burger”, “Drumstick”, “French Fries”
Grabarz & Partner, Hamburg was awarded the Non-Traditional Grand LIA for EXIT Deutschland titled “Nazis against Nazis - Germany´s Most Involuntary Charity Walk”
Leo Burnett Argentina, Buenos Aires was awarded the Billboard Grand LIA for Samsung titled “Safety Truck”
Leo Burnett Chicago, Chicago was awarded the Integration Grand LIA for Allstate titled “Social Savvy Burglar”
R/GA, New York was awarded the Design Grand LIA for Ad Council titled “Love Has No Labels”
The Mill, London was awarded the Production & Post-Production Grand LIA for SSE titled “Maya”
2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2015 Of The Year Awards:
Network of the Year: BBDO
Agency of the Year: R/GA, New York
Production Company of the Year: Smuggler
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Eardrum Australia
Of the 11,439 submissions from 72 countries, 8% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered.
To View All the Winners: http://www.liaentries.com/winners
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Notes to the editor:
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