PR / News

2021 Evolution Shortlist Announced

14 October 2021

LONDON INTERNATIONAL AWARDS

2021 EVOLUTION SHORTLIST REVEALED

68 Entries Shortlisted
 
London International Awards (LIA) has announced the shortlist for Evolution.
 
There are a total of 68 entries Shortlisted in Evolution. The United States dominates with nine entries shortlisted, followed by India with seven and Australia with six.
 
The Evolution jury led by Merlee Jayme, Chief Creative Officer of Dentsu International APAC / Chairmom of Dentsu Jayme Syfu reviewed and discussed the entries producing the shortlist for 2021. Joining Merlee in the virtual discussions were Khaled AlShehhi, Executive Director of New Media and Visual Production at UAE Government Media Office, Dubai; Martin Biela of MRM, Frankfurt; Ravi Deshpande of Whyness, Mumbai; Melissa Eccles of Amazon Studios, Culver City; Damien Eley of The Many, Los Angeles; Judy John of Edelman, Toronto; Valerie Madon of VMLY&R, Singapore; Tom Martin of Special Group, Sydney; Caitlin Robinson of Huge, Brooklyn; Jimmy Smith of Amusement Park Entertainment, Los Angeles; André Toledo of DAVID, Madrid and Lewis Tutssel of Facebook, London.
 
Winners for all media will be announced on 17th November.
 
EVOLUTION SHORTLIST 2021 (by country):
 
ARGENTINA:
Wunderman Thompson Argentina, Buenos Aires

•    Degree Deodorant “Degree Inclusive” for Brand Action
•    Degree Deodorant “Degree Inclusive” for Product Innovation
•    Aves song, launching. Dante Spinetta. “Through Your Eyes” for Technology Development

AUSTRALIA:
Ogilvy Australia, Melbourne

•    AAMI “Warning Spots” for Media Innovation
 
Saatchi & Saatchi Australia, Melbourne
•    The Royal Australian Mint "Donation Dollar" for Brand Action
•    The Royal Australian Mint "Donation Dollar" for Media Innovation
•    The Royal Australian Mint "Donation Dollar" for Product Innovation

Thinkerbell Australia
•    B Honey “The Purple Hive Project” for Brand Action
•    B Honey “The Purple Hive Project” for Creative Technology

CANADA:
No Fixed Address, Toronto

•    SickKids Foundation “SickKids Airbnb” for Experiential
•    Canadian Centre for Child Protection “Happy Birthday, Twitter” for Social Media
 
Zulu Alpha Kilo, Toronto
•   Tough Turban for Brand Action

CHINA:
Ogilvy Beijing, Beijing

•    Huawei “5G Kung Fu Showdown” for Creative Technology
•    Huawei “5G Kung Fu Showdown” for Virtual Reality

COLOMBIA:
draftLine Colombia, Bogotá

•    Tienda Cerca for Brand Action
•    Tienda Cerca for Creativity in Commerce
 
Publicis Colombia, Bogotá
•    NESCAFÉ® Artesano “Coffee Stamp” for Experiential
 
Wunderman Thompson, Bogotá
•    Edina Energy “WaterLight” for Product Innovation

FRANCE:
McCann Paris, Paris

•    Spinneys - the Lebanese Breast Cancer Foundation - American University of Beirut Medical Center “The Bread Exam” for Media Innovation
 
Publicis Conseil, Paris
•    Renault “Electric Village” for Brand Action
•    Renault “Electric Village” for Experiential
 
GERMANY:
Sehsucht, Hamburg

•    WWF “Eurythenes plasticus” for Brand Action
 
Serviceplan Germany, Munich
•    German Child Protection Association “The Secret Sculpture” for Augmented Reality
•    LEGO Star Wars “Build With The Force” for Augmented Reality
•    Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Product Innovation
•    Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Technology Development

INDIA:
Cheil India, Gurugram

•    Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Brand Action
•    Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Creative Technology
•    Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Technology Development
 
DDB Mudra Group, Mumbai
•    Spotify “#PlayThis” for Media Innovation
•    Spotify “#PlayThis” for Social Media
 
Ogilvy India, Mumbai
•    Cadbury Celebrations “#NotJustACadburyAd” for Best Use of Real Time Advertising
•    Cadbury Celebrations “#NotJustACadburyAd” for Media Innovation

ITALY:
Publicis Italy, Milan

•    Heineken  “Shutter Ads” for Media Innovation

JAPAN:
Dentsu Inc., Tokyo

•    Tuna Scope  / AI Tuna “Tuna Scope 2020” for Creative Technology
•    Tuna Scope / AI Tuna “Tuna Scope 2020” for Technology Development
 
Geometry Ogilvy Japan, Tokyo
•    IBM “Second Life” for Brand Action

KOREA:
Cheil Worldwide, Seoul

•    EMART “Safe Sale” for Experiential
•    EMART “Light Saver” for Product Innovation
 
Innocean Worldwide, Seoul
•    Hyundai Motor Group “Little Big e-Motion” for Experiential
•    Hyundai Motor Group “Little Big e-Motion” for Technology Development
 
PAKISTAN:
Ogilvy Pakistan, Islamabad

•    Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Brand Action
•    Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Technology Development
 
PERU:
Fahrenheit DDB, Lima

•    Andea Water “AWA” for Product Innovation
 
POLAND:
Ogilvy Poland, Warsaw

•    LEGO “LEGO Green Instructions” for Brand Action
 
SINGAPORE:
Ogilvy Singapore, Singapore

•    RIT Foundation “Please Arrest Me” for Social Media
 
SOUTH AFRICA:
Promise, Johannesburg

•    Castle Lite “Cold Tracker” for Best Use of Real Time Advertising
•    Castle Lite “Cold Tracker” for Media Innovation
 
SPAIN:
Cheil Spain, Madrid

•    Samsung “Tallk” for Creative Technology
 
DAVID, Madrid
•    Burger King “Stevenage Challenge” for Media Innovation
•    Burger King “Stevenage Challenge” for Social Media
 
Havas, Madrid
•    Santander “Fieeld” for Technology Development
 
SWEDEN:
NORD DDB, Stockholm
•    Elgiganten Denmark  “The VAR Discount” for Best Use of Real Time Advertising
•    Elgiganten Denmark  “The VAR Discount” for Creativity in Commerce
 
THE NETHERLANDS:
Ogilvy | Social.Lab Amsterdam, Amsterdam

•    Volvo Cars Nederland  “Volvo LifeSaver” for Creative Technology
 
UNITED ARAB EMIRATES:
Havas Middle East, Dubai

•    adidas “Liquid Billboard” for Media Innovation
 
MullenLowe MENA, Dubai
•    Mobily “ProtectSet” for Product Innovation
 
UNITED KINGDOM:
The&Partnership London, London

•    Royal National Institute of Blind People “The Design for Everyone Campaign” for Brand Action
 
UNITED STATES:
Facebook, Menlo Park

•    WhatsApp  “Check It Before You Share It” for Product Innovation
•    WhatsApp  “Check It Before You Share It” for Social Media
•    WhatsApp  “Check It Before You Share It” for Technology Development
 
McCann Health, New York
•    Change The Ref “The Unfinished Votes” for Augmented Reality
•    Change The Ref “The Unfinished Votes” for Creative Technology
•    The CO2 Inhaler “The CO2 Inhaler” for Creative Technology
•    The CO2 Inhaler “The CO2 Inhaler” for Product Innovation
•    The CO2 Inhaler “The CO2 Inhaler” for Technology Development
 
R/GA California, San Francisco
•    Reddit “Superb Owl” for Media Innovation
 
URUGUAY:
The Electric Factory, Montevideo
•    Toyota  “The Hy Project” for Technology Development