Winners for all media will be announced on 17th November.
EVOLUTION SHORTLIST 2021 (by country):
ARGENTINA:
Wunderman Thompson Argentina, Buenos Aires
• Degree Deodorant “Degree Inclusive” for Brand Action
• Degree Deodorant “Degree Inclusive” for Product Innovation
• Aves song, launching. Dante Spinetta. “Through Your Eyes” for Technology Development
AUSTRALIA:
Ogilvy Australia, Melbourne
• AAMI “Warning Spots” for Media Innovation
Saatchi & Saatchi Australia, Melbourne
• The Royal Australian Mint "Donation Dollar" for Brand Action
• The Royal Australian Mint "Donation Dollar" for Media Innovation
• The Royal Australian Mint "Donation Dollar" for Product Innovation
Thinkerbell Australia
• B Honey “The Purple Hive Project” for Brand Action
• B Honey “The Purple Hive Project” for Creative Technology
CANADA:
No Fixed Address, Toronto
• SickKids Foundation “SickKids Airbnb” for Experiential
• Canadian Centre for Child Protection “Happy Birthday, Twitter” for Social Media
Zulu Alpha Kilo, Toronto
• Tough Turban for Brand Action
CHINA:
Ogilvy Beijing, Beijing
• Huawei “5G Kung Fu Showdown” for Creative Technology
• Huawei “5G Kung Fu Showdown” for Virtual Reality
COLOMBIA:
draftLine Colombia, Bogotá
• Tienda Cerca for Brand Action
• Tienda Cerca for Creativity in Commerce
Publicis Colombia, Bogotá
• NESCAFÉ® Artesano “Coffee Stamp” for Experiential
Wunderman Thompson, Bogotá
• Edina Energy “WaterLight” for Product Innovation
FRANCE:
McCann Paris, Paris
• Spinneys - the Lebanese Breast Cancer Foundation - American University of Beirut Medical Center “The Bread Exam” for Media Innovation
Publicis Conseil, Paris
• Renault “Electric Village” for Brand Action
• Renault “Electric Village” for Experiential
GERMANY:
Sehsucht, Hamburg
• WWF “Eurythenes plasticus” for Brand Action
Serviceplan Germany, Munich
• German Child Protection Association “The Secret Sculpture” for Augmented Reality
• LEGO Star Wars “Build With The Force” for Augmented Reality
• Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Product Innovation
• Dot Go “Dot Go. The first customizable object recognition app for the visually impaired.” for Technology Development
INDIA:
Cheil India, Gurugram
• Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Brand Action
• Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Creative Technology
• Samsung Good Vibes “Now, Words Aren't Just Heard, But Felt.” for Technology Development
DDB Mudra Group, Mumbai
• Spotify “#PlayThis” for Media Innovation
• Spotify “#PlayThis” for Social Media
Ogilvy India, Mumbai
• Cadbury Celebrations “#NotJustACadburyAd” for Best Use of Real Time Advertising
• Cadbury Celebrations “#NotJustACadburyAd” for Media Innovation
ITALY:
Publicis Italy, Milan
• Heineken “Shutter Ads” for Media Innovation
JAPAN:
Dentsu Inc., Tokyo
• Tuna Scope / AI Tuna “Tuna Scope 2020” for Creative Technology
• Tuna Scope / AI Tuna “Tuna Scope 2020” for Technology Development
Geometry Ogilvy Japan, Tokyo
• IBM “Second Life” for Brand Action
KOREA:
Cheil Worldwide, Seoul
• EMART “Safe Sale” for Experiential
• EMART “Light Saver” for Product Innovation
Innocean Worldwide, Seoul
• Hyundai Motor Group “Little Big e-Motion” for Experiential
• Hyundai Motor Group “Little Big e-Motion” for Technology Development
PAKISTAN:
Ogilvy Pakistan, Islamabad
• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Brand Action
• Telenor Pakistan “Naming the Invisible by Digital Birth Registration” for Technology Development
PERU:
Fahrenheit DDB, Lima
• Andea Water “AWA” for Product Innovation
POLAND:
Ogilvy Poland, Warsaw
• LEGO “LEGO Green Instructions” for Brand Action
SINGAPORE:
Ogilvy Singapore, Singapore
• RIT Foundation “Please Arrest Me” for Social Media
SOUTH AFRICA:
Promise, Johannesburg
• Castle Lite “Cold Tracker” for Best Use of Real Time Advertising
• Castle Lite “Cold Tracker” for Media Innovation
SPAIN:
Cheil Spain, Madrid
• Samsung “Tallk” for Creative Technology
DAVID, Madrid
• Burger King “Stevenage Challenge” for Media Innovation
• Burger King “Stevenage Challenge” for Social Media
Havas, Madrid
• Santander “Fieeld” for Technology Development
SWEDEN:
NORD DDB, Stockholm
• Elgiganten Denmark “The VAR Discount” for Best Use of Real Time Advertising
• Elgiganten Denmark “The VAR Discount” for Creativity in Commerce
THE NETHERLANDS:
Ogilvy | Social.Lab Amsterdam, Amsterdam
• Volvo Cars Nederland “Volvo LifeSaver” for Creative Technology
UNITED ARAB EMIRATES:
Havas Middle East, Dubai
• adidas “Liquid Billboard” for Media Innovation
MullenLowe MENA, Dubai
• Mobily “ProtectSet” for Product Innovation
UNITED KINGDOM:
The&Partnership London, London
• Royal National Institute of Blind People “The Design for Everyone Campaign” for Brand Action
UNITED STATES:
Facebook, Menlo Park
• WhatsApp “Check It Before You Share It” for Product Innovation
• WhatsApp “Check It Before You Share It” for Social Media
• WhatsApp “Check It Before You Share It” for Technology Development
McCann Health, New York
• Change The Ref “The Unfinished Votes” for Augmented Reality
• Change The Ref “The Unfinished Votes” for Creative Technology
• The CO2 Inhaler “The CO2 Inhaler” for Creative Technology
• The CO2 Inhaler “The CO2 Inhaler” for Product Innovation
• The CO2 Inhaler “The CO2 Inhaler” for Technology Development
R/GA California, San Francisco
• Reddit “Superb Owl” for Media Innovation
URUGUAY:
The Electric Factory, Montevideo
• Toyota “The Hy Project” for Technology Development