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2021 Creative Use of Data Shortlist Revealed

28 October 2021

London International Awards
2021 Creative Use of Data Shortlist Revealed

 

44 Entries Shortlisted

 
London International Awards (LIA) has announced the shortlist for Creative Use of Data.
 
There was a total of 44 entries Shortlisted from 15 different countries. The United States leads with ten entries shortlisted, followed by Germany with seven and Australia with six shortlisted entries.

Wesley ter Haar, Founder and Executive Director of Media.Monks, Amsterdam led the inaugural Creative Use of Data jury as they viewed and discussed the entries that demonstrate the fundamental role of data to inspire, empower and enhance creativity. Joining Wesley in this globally diverse jury were Cristino Battista, TikTok Italy, Milan; Seddik Cherif, Twitter, Paris; Emma de la Fosse, Digitas UK, London; James Greaney, CHE Proximity, Sydney; Adam Kerj, Accenture Interactive, Copenhagen; Raymond Ng, Freelance, Kuala Lumpur; Nish Shah, Initiative Media, Toronto and Mary Toves, The Walt Disney Company, Glendale.

Winners for all media will be announced on 17th November.
 
CREATIVE USE OF DATA SHORTLIST 2021 (by country):
 
AUSTRALIA:
Deloitte Digital Australia

•    Belong “Carbon Thumbprint” in Data Integration
•    Belong “Carbon Thumbprint” in Data Visualization
•    Belong “Carbon Thumbprint” in Data-Led Creativity
 
Ogilvy Australia, Melbourne
•    AAMI “Warning Spots” in Data-Led Targeting
•    AAMI “Warning Spots” in Real-Time Data
 
Thinkerbell Australia
•    B Honey “The Purple Hive Project” in Data-Led Creativity

BRAZIL:
Wunderman Thompson, São Paulo

•    Coalizão Negra por Direitos “Genocide Targets” in Data Visualization

FINLAND:
hasan & partners, Helsinki

•    Neste “The Most CO2-Friendly Route” in Data Collection and Research
•    Neste “The Most CO2-Friendly Route” in Data Integration
•    Neste “The Most CO2-Friendly Route” in Data-Led Creativity

FRANCE:
BETC Paris, Paris

•    Citroen “The Pocket Dealership” in Data-Led Targeting
•    Citroen “The Pocket Dealership” in Social-Powered Data

GERMANY:
INNOCEAN Worldwide Europe, Berlin

•    Parkinson's “Printed by Parkinson's” in Data Visualization
•    Parkinson's “Printed by Parkinson's” in Data-Led Creativity
 
MRM Germany, Frankfurt
•    Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data Collection and Research
•    Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data Integration
•    Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data-Led Creativity
•    Action Alliance for Disaster Relief “#TRENDTHESYRIANWAR” in Data-Led Targeting
 
Serviceplan Germany, Munich
•    METER Group “Meltdown Flags” in Data Visualization

HUNGARY:
White Rabbit Budapest, Budapest

•    Terms Against Bullying in Data Collection and Research
•    Terms Against Bullying in Data-Led Creativity

INDIA:
Ogilvy India, Mumbai

•    Cadbury Celebrations “#NotJustACadburyAd” in Data-Led Creativity
•    Cadbury Celebrations “#NotJustACadburyAd” in Data-Led Targeting
•    Cadbury Celebrations “#NotJustACadburyAd” in Real-Time Data

JAPAN:
Geometry Ogilvy Japan, Tokyo

•    IBM “Second Life” in Data Integration
•    IBM “Second Life” in Data-Led Creativity

SOUTH AFRICA:
Promise, Johannesburg

•    Castle Lite “Cold Tracker” in Real-Time Data

SWITZERLAND:
Havas Village Geneva, Geneva

•    CANAL+ “Waiting Wins” in Data-Led Targeting

THE NETHERLANDS:
Ogilvy Social.Lab Amsterdam, Amsterdam

•    Volvo Cars Nederland “Volvo LifeSaver” in Real-Time Data
 
TURKEY:
Havas Turkey, Istanbul

•    Finish “Water Index” in Data Integration
•    Finish “Water Index” in Data Visualization

UNITED ARAB EMIRATES:
Memac Ogilvy Dubai, Dubai

•    IKEA “Buy With Your Time” in Data Visualization

UNITED KINGDOM:
McCann Manchester, Manchester

•    Skyn Condoms “Baby Blocker” in Social-Powered Data
 
Wunderman Thompson UK, London
•    BT Sport “Unscripted” in Data-Led Creativity

UNITED STATES:
360i, New York

•    Kroger “Chefbot” in Data Collection and Research
•    Kroger “Chefbot” in Data-Led Creativity
•    Kroger “Chefbot” in Social-Powered Data
 
Assembly, Inc., Seattle
•    Microsoft “Work Trends Index” in Data Collection and Research
 
Facebook, Menlo Park
•    WhatsApp “Check It Before You Share It” in Data Collection and Research
•    WhatsApp “The Last Horoscope” in Data Collection and Research
•    WhatsApp “The Last Horoscope” in Data-Led Creativity
•    WhatsApp “The Last Horoscope” in Data-Led Targeting
 
Ogilvy, Chicago
•    Pledge “Trendiest Apartment” in Data Visualization
 
R/GA California
•    Reddit “Up The Vote” in Social-Powered Data