PR / News
Sebastián Esposito - Attended Creative LIAisons in 2015
02 December 2020WHAT HAPPENED BETWEEN THEN AND NOW
CREATIVE LIAISONS ALUMNI
SEBASTIÁN ESPOSITO TELLS US HIS STORY
LIA created the exclusive and sought after Creative LIAisons program in 2012 as a way of giving back to the industry that supports us. This educational program is fully-funded by LIA for young creatives from around the globe and features seminars, panel discussions, interactive workshops and the invaluable experience to sit in on statue discussions as they occur in real-time.
Industry leaders have praised this program as being an invaluable training tool for young creatives. The week provides those attending with expertise, insight, new professional relationships and unparalleled networking opportunities. LIAisons has been described as priceless by countless alumni.
SEBASTIÁN ESPOSITO
Chief Creative Officer
Anita&Vega, Buenos Aires
Sebastian entered the Argentinian Association of Advertising Agencies where he got his degree in Art Direction. He joined DDB Argentina in 2009 as an art director.
In 2013 he started working at J. Walter Thompson Argentina as a Senior Art Director for accounts such as Ford, Brahma Paraguay, Nokia, Shell and Mondelez.
In October 2015 he was selected for the Creative LIAisons program for young creatives hosted & founded by the London International Awards.
In January 2017 he was promoted to Creative Director working for brands that were joining the agency such as Personal, Santander Rio, Clight and Clarín among others.
In 2019 he joined Anita&Vega alongside Damián Izquierdo as CCO, his current position. Anita Ríos and Fernando Vega Olmos, two great and highly recognized professionals with an impressive career in advertising, founded this new independent agency.
Attended Creative LIAisons in 2015
The first thing that came to my mind when I received the invitation to share my experience from Creative LIAisons is, “Wow! It's been 5 years already!”
Once I recovered from the shock, the second thing that comes to my mind is Rocky Balboa telling his son the phrase that in time would become almost a mantra for me, “It ain't about how hard you hit, it's about how hard you can get hit and keep moving forward.”
This seems completely disconnected. What does a 2006 movie have to do with a 2015 Creativity Event?
You see; I love quotes. Like all good creatives, I love when a sentence can condense a wide and deep meaning. Most of the time we have to load ourselves with certain information and live certain experiences so that later we can understand everything that is encapsulated into a single sentence. This is where the Creative LIAisons comes in and how everything I learned there made me understand the meaning of Rocky’s words.
Rocky says it's not about how hard you can hit, why not? Weren't we taught all our lives that the most important thing is to be the fastest, to have the best qualifications, and to be the best? Or, in the world of boxing, be the one that hits harder? In the case of advertising, it would be something like being the most talented or having the best idea. Of course, talent is important and having the best idea is what we always search for, but I've learned that that is not all that is at stake, nor the most important thing.
During the whole week I not only had the opportunity to listen to great talks from great professionals, but I also got to meet a lot of young creatives from all over the world. I discovered that there was something that connected them all, something much more powerful than just being talented. They were all persistent people. In each story you could detect the same mentality, "I'm not going to give up."
That's when I finally understood Rocky. The key is not to be the best, but to be able to endure all the frustrations that life throws at you and to be able to move on; keep thinking, keep pitching ideas, keep going. Sometimes the most talented drop out, because they can't stand a client saying, "I don't feel comfortable with the idea." That is why talent is important, but perseverance is essential.
I firmly believe that the opportunity I had at the LIAisons was a turning point for my career; of those experiences that at first don't seem so great, but over time, when you take a moment and look back, you see very clearly its importance.
A week surrounded by professionals from all over the world, listening to great talks, what more could you ask for? Oh, and I almost forgot, it takes place in Las Vegas.
Once I recovered from the shock, the second thing that comes to my mind is Rocky Balboa telling his son the phrase that in time would become almost a mantra for me, “It ain't about how hard you hit, it's about how hard you can get hit and keep moving forward.”
This seems completely disconnected. What does a 2006 movie have to do with a 2015 Creativity Event?
You see; I love quotes. Like all good creatives, I love when a sentence can condense a wide and deep meaning. Most of the time we have to load ourselves with certain information and live certain experiences so that later we can understand everything that is encapsulated into a single sentence. This is where the Creative LIAisons comes in and how everything I learned there made me understand the meaning of Rocky’s words.
Rocky says it's not about how hard you can hit, why not? Weren't we taught all our lives that the most important thing is to be the fastest, to have the best qualifications, and to be the best? Or, in the world of boxing, be the one that hits harder? In the case of advertising, it would be something like being the most talented or having the best idea. Of course, talent is important and having the best idea is what we always search for, but I've learned that that is not all that is at stake, nor the most important thing.
During the whole week I not only had the opportunity to listen to great talks from great professionals, but I also got to meet a lot of young creatives from all over the world. I discovered that there was something that connected them all, something much more powerful than just being talented. They were all persistent people. In each story you could detect the same mentality, "I'm not going to give up."
That's when I finally understood Rocky. The key is not to be the best, but to be able to endure all the frustrations that life throws at you and to be able to move on; keep thinking, keep pitching ideas, keep going. Sometimes the most talented drop out, because they can't stand a client saying, "I don't feel comfortable with the idea." That is why talent is important, but perseverance is essential.
I firmly believe that the opportunity I had at the LIAisons was a turning point for my career; of those experiences that at first don't seem so great, but over time, when you take a moment and look back, you see very clearly its importance.
A week surrounded by professionals from all over the world, listening to great talks, what more could you ask for? Oh, and I almost forgot, it takes place in Las Vegas.
Some of my work:
