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Reflections From Creative Coaching by coach Donevan Chew of Muma, Petaling Jaya
26 September 2022“See the best, learn from the best, talk with the best, become the best.”
Reflections from Creative Coaching by
Coach Donevan Chew, Creative Partner, Muma, Petaling Jaya
These young bloods from the LIA - London International Awards #CreativeLIAisons programme certainly inspired me with their hunger to do great work.
In return, I fed them with these food for thought:
HONE YOUR CRAFT, SHARPEN YOUR THINKING.
We’ll never beat machines in crunching copy and vomiting visuals.
DON'T MAKE COOL ADS. MAKE BRANDS COOL.
Unless your ideas are relevant to brands, you won’t be relevant to clients.
KNOW THY CLIENTS.
Understand what keeps them awake at night. Surprise them with ideas that help solve their business problems.
REMEMBER TO BUILD YOUR PORTFOLIO.
Don’t lose yourself in the daily grind. Make time to do work that you’ll be proud of.