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What The 2022 LIA Jurors Had To Say About Their Judging Experience
21 October 2022WHAT THE LIA 2022 JURORS HAD TO SAY ABOUT
THEIR JUDGING EXPERIENCE
The 2022 LIA Onsite Judging in Las Vegas is Over.
The Winners and Finalists Have Been Announced.
Here Is What Some Of The Jurors Had To Say:
GEOFF EDWARDS
Executive Creative Director, GALE/
Co-Founder, SATURDAY MORNING
Jury President - Branded Entertainment
My experience was great. We had people from all over the world, from all different backgrounds. And we discussed incredible ideas for branded content and innovation.
Our goal from Day 1 was to uphold the legacy of excellence for the LIAs, and we did. The 2022 Branded Entertainment Jury was one of the top 3 judging experiences of my career.
LIA assembles the world’s best creatives to judge the world’s best work. It’s the Gold standard.
LAURA FLORENCE
Executive Creative Director
Havas Health & You, São Paulo
Jury President - Pharma & Medical
I think LIA did a great job in selecting the jury. The best thing was the discussions. We had discussions from the beginning. And the arguments made everyone think. So each of us is leaving Vegas with more knowledge and a better understanding of what Pharma is in the different countries.
ALI REZ
Chief Creative Officer, MENA
Impact BBDO, Dubai
Jury President - TV/Cinema and Online Film
What a fantastic jury to be part of at LIA - London International Awards. Four intense days of looking at hundreds of films from around the world with this group of amazing people was a big learning experience for me: we laughed, we cried, we yawned, we were mesmerized, we argued, and we became friends.
Feeling great about the final results for both Online and TV/Cinema work - shortlists are out already so check them out on liaawards.com
The jury was very diverse. Everybody got to learn something in this jury. We debated quite a bit based on differing viewpoints. But overall, the one word I would use is 'Relaxed'.
Feeling great about the final results for both Online and TV/Cinema work - shortlists are out already so check them out on liaawards.com
The jury was very diverse. Everybody got to learn something in this jury. We debated quite a bit based on differing viewpoints. But overall, the one word I would use is 'Relaxed'.
ADRIAN MILLS
Lead Partner, Creative Brand Advertising
Deloitte Digital, Melbourne
Jury President - Transformative Business Impact and
Creative Use of Data
Judging at LIA is awesome. The calibre of the jury was brilliant. There was a real sharing of standards and opinions, which means the best work comes to the top.
TIM HAWKEY
Chief Creative Officer
AREA 23, New York
Jury President - Health & Wellness
This is my first time judging LIA, and I must say the LIA vibe sets the tone for a different kind of judging experience. It's more social, more laidback, more fun and that helps avoid some of the classic fights, debates and arguments that typically bog down a jury. When there were discussions in my jury, it was a safe space to disagree with each other and come to an agreement.
COLLETTE DOUAIHY
Global Chief Creative Officer
Dentsu Health
Jury President - Health & Wellness - Craft and
Pharma & Medical - Craft
The judging experience was terrific. We had a great cast of characters in the room - lots of diversity, lots of great conversations. We took our time and made sure that we gave every piece the time it deserved.
SAM ASHWELL
Supervising Sound Designer / Partner
750mph, London
Jury President - Music & Sound
My judging experience was amazing. The jurors are real experts in their fields. And I really enjoy hearing everyone's opinions on the work and seeing things move up and down as people weighed in.
ANDREA STILLACCI
Founder & CEO
Herezie, Paris
Juror - Branded Entertainment
LIA builds bridges. It’s not just an awards show. It’s a unique way to connect with young talent and for top-notch jurors to meet and learn from each other. The LIA formula allows the creative work to be at the heart of the event in all its purity. On top of that, a perfect organisation makes the whole experience a true, unforgettable pleasure.
BIANCA GUIMARAES
Partner / Executive Creative Director
Mischief, Brooklyn
Juror - Non-Traditional
Being a part of the jury, after having participated in the Creative LIAison program several years ago, was the biggest proof of how programs like that can help creatives thrive and jump into leadership positions. I'm super grateful and also inspired by the crazy smart people from the Non-Traditional jury. It was good to be in-person. The energy in the room, seeing people react to the work, the live discussions, it changes everything. I learned a lot and came out of it energised.
PAUL SHEARER
Chief Creative Officer – Global Clients
Wunderman Thompson, London
Juror - Branded Entertainment
The LIA awards are back big time. This is a unique awards show that has pure creativity at its heart. The level of judging ensures that every entry gets a fair shot at winning.
CARREN O'KEEFE
Executive Creative Director
AnalogFolk, Amsterdam
Juror - Creativity In The Metaverse and Evolution
Judging this first-of-its-kind category led to so much rich conversation about the category as much as the work entered into it. Given that the Metaverse itself is still just a concept, so it was exciting to see work that’s starting to actualise what it can be for both brands and consumers.
FLOR ARRIZABALAGA
Managing Partner / Executive Producer
Rebolucion UK, London
Juror - Production & Post-Production and Music Video
LIA judging was such a wonderful experience. I could see throughout the entire week how much LIA took care of us all.
LIA is a great festival with jurors from all over the world who bring their unique views and experience to the discussions. And what can I say about my team in particular? Clever and funny people that made those days full of inspiration, laughs and great conversations.
I think it's great to see how many years the festival has been around. The best thing: so many clever women involved.
FEDE GARCIA
Global Chief Creative Officer
BCW
Juror - Creativity In PR
It was truly an honor to be part of the first jury in the Creativity in PR category. Three days of amazing discussions with incredibly talented colleagues trying to define together what it means to do great creative in the PR world. Great conversations and an amazing learning experience. Hopefully, we have set up the basis for future discussions and set the bar for what great creative in PR looks like.
NICKY BULLARD
Group Chief Creative Officer
Mullen Lowe Group, London
Juror - Integration
To be in one of the most exciting cities in the world with some of the best talent in the world was truly, truly wonderful.
ERIN KAWALECKI
Partner / Chief Creative Officer
Angry Butterfly, Toronto
Juror - TV/Cinema and Online Film
To spend four days in the company of such talented, accomplished, smart people was a true honour. LIA is centered around ensuring that the judges are able to really focus on the work and have robust discussions, which is such a nice change at a time when ideas are too-often evaluated on a laptop. The whole experience helped renew my appreciation of our industry - not just the ideas, but the people.