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A Brand New LIA Podcast, 'Created For Creatives' Premier Featuring LIA Jurors Ben Tarr and Kwame Taylor-Hayford

23 October 2022

'CREATED FOR CREATIVES' 
A BRAND NEW LIA PODCAST PREMIER

This will be an exciting week! Not only have we announced our Winners and Finalists last week, but we now bring you a LIA podcast, 'Created For Creatives,'  celebrating the year’s best advertising ideas, featuring top industry creatives who were among our 2022 LIA jurors.

'Created For Creatives' was recorded during the 2022 LIA Judging in Las Vegas. Join our hosts as they speak to the world’s leading creators, producers, and industry experts as they emerged fresh(ish) from the jury rooms and listen to what made the judges excited about their Category, trends in 2022, as well as tips on making award entries more compelling.
 
 

EPISODE ONE - THREE CRITERIA: 
WORLD FIRST, WORLD CLASS AND WORLD CHANGING

Created For Creatives Episode One Features: 
Ben Tarr, President of Leo Burnett Canada and Kwame Taylor-Hayford, Co-Founder of Kin, 2022 LIA Transformative Business Impact and Creative Use of Data Jurors  

Hosted by Chris Smith, Co-Founder / Principal / CCO of Plot Twist Creativity
 
After years of upheaval, we’re all working through a rapid and sudden change, while trying to figure out ways to create work that’s transformative.

Direct from jury discussions, Ben Tarr and Kwame Taylor-Hayford discuss the work that isn’t just the best in the world, but is also changing the world.

They dissect the topic of Transformative Business Impact, a newer LIA competition, in only its second year! 
 
Ben who is behind an agency with a lot of history and Kwame who started Kin in 2019 talk about the meaning of Transformative Business Impact, criteria for judging the work in both the Transformative Business Impact and the Creative Use of Data categories, the winning work and inclusivity and making a difference.

Listen to the episode for more!