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LIA 2022 Inaugural Creativity In Pr Jury President, Della Sweetman Reflects on Judging and the Winning Work
30 October 2022LIA 2022 INAUGURAL CREATIVITY IN PR JURY PRESIDENT
DELLA SWEETMAN REFLECTS ON JUDGING AND THE WINNING WORK
LIA Interviews Della Sweetman, Chief Business Development Officer, Executive Lead, Global Creative, Strategy and Planning at FleishmanHillard, New York
This was Della's first time judging at LIA in the inaugural Creativity in PR competition. She taks about her jury setting the standard of judging for this new competition, some of the themes around evaluating the work and about the two Grand LIAs her jury awarded.
For her jury, Della says that "first and foremost, a creative idea was central to our evaluation." She goes on explaining that LIA is a festival all about creativity, so that her jury was "here to focus on creative and the creative output. The idea and the integrity of the idea was a big part of the deliberation."
Watch the interview for more insights and to hear about the Grand LIAs!
