LIA INTERVIEWS 2022 DIGITAL AND SOCIAL MEDIA & INFLUENCERS JURY PRESIDENT
BAS KORSTEN, GLOBAL CHIEF CREATIVE OFFICER OF?WUNDERMAN THOMPSON, ON THIS YEAR'S WINNERS

NEW OCEANS 15 PRESENTED BY LIA AND TRANSATLANTIC
EPISODE 8 FEATURING BAS KORSTEN

LIA Interview with 2022 Digital and Social Media & Influencers Jury President, Bas Korsten, Global Chief Creative Officer of Wunderman Thompson

 

Bas talks about the judging experience, jury criteria, why the jury liked certain projects and what makes these projects Grand worthy.

 

He elaborates on why the jury awarded a Grand LIA in Digital for 'Data Tienda' from Mexico. This piece of work made a substantial change in people's lives. 

Bas comments, "As a jury you look for things that make a true impact in the world and inspire people to think about other innovative ways to deal within the category...and this project did both, so we felt it was a well deserved Gand LIA."

 

Bas also explains why this jury did not award a Grand LIA in Social Media & Influencers. "We felt that we needed to have something that would inspire people to go out and do daring things and in the Social Media & Influencer category it just felt like the work was really good, but nothing was at that level...so we felt like the Golds were solid Golds, but that we wouldn't go beyond that."

 

Watch the interview to hear more details on these winning projects!

 

 

LIA + TRANSATLANTIC PRESENTS
OCEANS 15 - EPISODE 8 

 

Oceans 15, featuring 2022 LIA Jury Presidents is hosted by Simone Nobili, Global Group Creative Director of Wunderman Thompason, and was filmed live during LIA judging in Las Vegas.

"I am not reasonable".

The waters of Bas Korsten, Global Chief Creative Officer at Wunderman Thompson, are a mix of oddities and curiosities. To cross them is to confront the analytic thinking of a man who used to be a logistic engineer.

 

 

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