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LIA 2022 Music & Sound Jury President, Sam Ashwell, Reflects on Judging and the Winning Work
03 November 2022LIA 2022 MUSIC & SOUND JURY PRESIDENT,
SAM ASHWELL, REFLECTS ON JUDGING AND THE WINNING WORK
LIA Interviews Sam Ashwell, Supervising Sound Designer / Partner of 750mph
Sam discusses his judging experience and why his jury did not award a Grand LIA.
"My judging experience was amazing. The jurors were real experts in their fields and the discussions were amazing. I really enjoyed hearing everyone's opinions on the work and seeing things move up and down once everybody weighed in. When we discussed the Grand it was really fascinating. We felt there were seven strong Golds, but there was no Grand. To get to one of those seven Golds was an achievement." Sam expands upon this explainging that it came down to two pieces being discussed for a potential Grand, but that their jury felt they were really good Golds, but not quite Grands.
Watch the interview for more!
LIA 2022 RADIO & AUDIO AND PODCAST JURY PRESIDENT, MARK GROSS, REFLECTS ON JUDGING AND THE WINNING WORK
LIA Interviews Mark Gross, Co-Founder/CCO at Highdive
Mark touches upon his judging experience, discusses trends that were present and not present in this year's work and talks about the piece of work for Walmart titled 'Bedtime Stories' that stood out, rising to Grand LIA.
Mark reflects, "Some really great work, great discussions; it was a terrific experience, great show. One of the trends I think we saw this year, which was great, is we awarded work that was thought provoking and really made a larger impact. It went above and beyond just a regular radio spot or podcast. It had importance in how it influenced society and the culture around it, so that was interesting."
Watch the interview for more insights on the work in this competition and the Grand LIA!
