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LIA 2022 Radio & Audio And Podcast Jury President, Mark Gross, Reflects on Judging and the Winning Work

03 November 2022

LIA 2022 RADIO & AUDIO AND PODCAST JURY PRESIDENT, MARK GROSS, REFLECTS ON JUDGING AND THE WINNING WORK

LIA Interviews Mark Gross, Co-Founder/CCO at Highdive

Mark touches upon his judging experience, discusses trends that were present and not present in this year's work and talks about the piece of work for Walmart titled 'Bedtime Stories' that stood out, rising to Grand LIA.

Mark reflects, "Some really great work, great discussions; it was a terrific experience, great show. One of the trends I think we saw this year, which was great, is we awarded work that was thought provoking and really made a larger impact. It went above and beyond just a regular radio spot or podcast. It had importance in how it influenced society and the culture around it, so that was interesting."

Watch the interview for more insights on the work in this competition and the Grand LIA!