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LIA Judging in Las Vegas

09 October 2023

DAY 2: ALL IN FOR BRILLIANCE

LIA Jurors Continue Their Pursuit of Excellence

 
 
As the Las Vegas sun rises on the second day of LIA judging, our prestigious panels are back in action. The TV/Cinema and Online Film; Ambient & Activation, Print, Poster and Billboard; Creativity in The Metaverse and Evolution; and the Transformative Business Impact and Creative Use of Data juries continue their quest for excellence. Today, the Branded Content & Entertainment jury joins the creative fray, ready to be dazzled by the finest pieces of branded content from around the world.
 

It's Showtime: The Branded Content & Entertainment
Jury Starts Judging

 

Leading the charge as the jury president, Jimmy Smith, Chairman/CEO/CCO of Amusement Park Entertainment, spearheads the quest for the most captivating branded content. Together, they set out to uncover content that brilliantly merges a brand's personality and marketing objectives with the art of storytelling.

VIEW THE FULL JURY

 

 

The Watch Party Continues for the
TV/Cinema and Online Film Jury

The TV/Cinema and Online Film Jury continued their foray into the work, and will discuss and debate to find the best films that the industry has to offer. Led by Jury President Daniel Fisher, Global Executive Creative Director of Unilever and Special Projects at Ogilvy, their work will continue over the next few days, and end with their statue discussions to award the best work.  

VIEW THE FULL JURY

 

 

Ambient & Activation, Print, Poster and Billboard Judging Continues 

Jury members continued their scrutinizing of each entry to determine the world's best work in this category. Guan Hin Tay, Creative Chairman of BBDO Singapore, leads the jury in their vital task to find the refreshing ideas that challenge conventional thinking. Over the next few days, they will continue to award the best work and determine statue winners and finalists, and maybe even a Grand LIA.       

VIEW THE FULL JURY

 

 

 

 

Jury President Kaleeta McDade leads jury through The Creativity In The Metaverse and Evolution Media

 
While looking for the work that "not only defines, but also rewrites the Metaverse category", Jury President Kaleeta McDade, presses forward through the work to award the best immersive digital experiences. The finalists, statues and maybe even a Grand LIA will be chosen by the jury over the next few days.
 
 
 
 
 
 

The Transformative Business Impact and Creative Use of Data Jury Continues

Jury President Adam Ferrier, Chief Thinker of Thinkerbell and his jury, as they spend the next few days uncovering the most transformative work in the categories. It's not an easy category to judge but this jury seems up to the task.