"I've known friends in advertising who died due to overwork. I envisioned using AI to grant creative individuals more time to enjoy life," revealed Dissara Udomdej, CEO/Creative Founder of Yell Advertising Bangkok, as he introduced AI-DEATE.
This generative AI platform is designed to accelerate the creative process by producing numerous on-brand key visual mockups and text-to-motion storyboards.
In a generous gesture toward the next generation, Dissara is extending a complimentary basic subscription of AI-DEATE to all Creative LIAisons participants. This aims to enhance their productivity and reduce work overload.
Guan Challenges Rising Stars to Collide for Creativity
During his captivating presentation that got Creative LIAisons attendees on their feet and singing, Guan Hin Tay, Creative Chairman of BBDO, declared, "Collisions lead to invention." Equipping attendees with the tools to harness creative conflict by connecting seemingly unrelated concepts.
Guan offered three valuable insights: Firstly, collide familiar elements to create something unfamiliar. Secondly, employ head-on collisions to shatter conventions. And thirdly, recognize that collisions serve as the catalyst that ignites bold changes.
As AI continues to dominate industry conversations, Guan posed a challenge to participants: "take a step back and harness the power of human intelligence. The best part is it’s free."
Brian Collins' Class is in Session,
with Advice on How to Stop Being the Best,
and Start Being the Only
COLLINS Co-founder and Designer Brian Collins assumed the role of professor, as he encouraged the Creative LIAisons participants to find ways to create ideas outside of brainstorming sessions and "posties". His instruction: make the future so irresistible it becomes inevitable. Armed with videos from his experience at the stunning Sphere in Las Vegas, photos from his childhood neighborhood, and clips from the Camp COLLINS retreat facility, he spoke about how he encourages his team to live creatively and foster connections with each other. His tough-love push for those in the room: Start being the best now, before it's too late.
Tutssel and Tutssel "Creativity: Then and Now"
The legend himself, Mark Tutssel, and his talented son Lewis Tutssel, sat with Carren O'Keefe to discuss the differences in advertising between the generations, and how it has affected the creative process. Mark laments on how he has the "greatest job in the world". So, it's no surprise Lewis has followed in his footsteps, while also blazing his own path working with what he loves at META, stating he is excited about gaming and how it may change with AI. Mark comments while the media and product has changed over the year, the joy of creating has remained the same. "When you have an amazing idea that keeps on giving, you know you have a great idea. What I'd like to see more of: for all of us to have a joy for producing something that gives joy to people.
Barbara Levy Presents Mark Tutssel with the
Created For Creatives LIA Legend Award
As LIA President Barbara Levy presented the inaugural LIA Legend Award, she listed the reasons why Mark "ticks all the boxes", including the way he has always championed the development of talent as a player-coach in the industry.
"To quote Mark, 'Creativity is the most valuable asset in our business today.' You can't teach creativity, but you can coach talent. Coaching is the ability to take a talent to a place they can't take themselves: to see in people what they can't see in themselves."
Barbara continued to praise the legend: "Mark, as a testament to who you are, you have given me countless hours of your time, your knowledge and your support. Because of your immense generosity, you have helped build numerous careers of people who are now creative giants in the industry." Barbara went on to talk about how some of those very people were in the room, going from Creative LIAisons in past years to now being global creatives. "[Creative LIAisons] owe this man a hearty thank you for his unwavering support of the program. He may well have changed your future. I know he has changed mine."