PR / News

LIA Creative LIAisons experience LIA Jury Room

12 October 2023


Attendees Get Front Row Seats to the Jury Room Drama

On Day 3 of Creative LIAisons, the next generation of creative talent experienced a remarkable opportunity to learn and grow. They took their seats in the jury room, gaining an up-close and personal view of the Statue discussions. This exceptional experience allowed them to observe our world-class jury members as they passionately debated and discussed the outstanding work vying for recognition. It was a day of enlightenment, where the budding creatives learned from the very best in the industry, seeing firsthand how exceptional work rises to the top.

Creative LIAisons attendees (and a jury president) reflect on this once-in-a-lifetime opportunity to observe the judging process


Malaika Menon
Senior Account Manager 
Impact BBDO Dubai


“It was profoundly insightful. Gaining a detailed glimpse into the conversations that drive groundbreaking work, setting benchmarks for years to come, is a rare privilege.”

Sophie Körber 
Project Manager Creation 
thjnk AG Hamburg

“Loving the international connections and the wealth of knowledge shared by the speakers. Their insights have opened up fresh perspectives and added depth to the way we look at and ‘touch’ projects.”

Lorena Pérez de León 
Senior Copywriter 
Ogilvy Mexico


“Understanding the diverse perspectives on what defines creative excellence, as shared by both judges and fellow Creative LIAisons mentees, is incredibly valuable.” 

Iarina-Elena Comanescu
Cheil | Centrade Bucharest

“The judges' diverse international backgrounds create a fascinating dynamic. We learn from them, and they learn from one another; it's an enriching experience to be a part of.”               

Jimmy Smith 
Branded Content & Entertainment Jury President
Chairman / CEO / CCO 
Amusement Park Entertainment

“This is a huge opportunity for [Creative LIAisons] to witness the freshest work from across the globe, and to gain insight into how some of the best people in the business evaluate greatness. I only wish I had the chance to experience this earlier in my career; it would've made a huge difference.” 

Creative LIAisons give an Inside Scoop on their Experience Inside Statue Discussions 

Creative LIAisons Steffi Boom (Publicis Groupe Benelux, Amsterdam), Esther van Vliet (Publicis Groupe Benelux, Amsterdam), and Sebastian Pandonis (Anorak / The North Allianc, Oslo) give their thoughts on having an inside experience in Las Vegas.”