LAS VEGAS, 12th October 2023 – London International Awards, live from Las Vegas, will be announcing the Winners & Finalists as each jury completes judging. After days of spirited debate led by Jury President Adam Ferrier, Chief Thinker at Thinkerbell, the Transformative Business Impact and Creative Use of Data jury is delighted to announce the winners. After scrutinizing every piece of work, the jury awarded 35 Statues in Transformative Business Impact and 18 Statues in Creative Use of Data.
Transformative Business Impact Jury Awards a Grand LIA
In the Creativity in The Metaverse category, the jury awarded a Grand LIA, one Gold, three Silver, three Bronze Statues and five Finalists. This year, the Grand LIA was awarded to The Monkeys, part of Accenture Song, the work was created for The Government of Tuvalu titled “The First Digital Nation”.
Grand LIA awarded by
Creative Use of Data Jury
The Transformative Business Impact category celebrates creativity that plays an enduring role in transforming a business, including their operations, services, products, internal experiences, and customer experiences. The jury awarded a Grand LIA, 11 Gold, 12 Silver, 11 Bronze Statues and four Finalists. Draftline, Shanghai won the Grand LIA this year, for their work created for Corona titled “Corona Extra Lime”.
Jury President Adam Ferrier speaks on the Grand LIAs
The Jury President, Adam Ferrier, shared, “What was interesting about the Grand LIA winners is that they were for big brands that use the infrastructure of their brands to have a massive impact with various communities.”
Words from LIA Chairperson
“In complex categories such as Transformative Business Impact and Creative Use of Data, the value of no pre-judging and the jury members seeing all the work becomes even more apparent and the metal awarded reflects this. ”