Rachel McCready, Chief Creative Officer of Evoke, led the Pharma & Medical category in highlighting the very best in communications, experiences, and innovations within the highly regulated pharmaceutical and medical industry. The Pharma & Medical jury awarded a Grand LIA, eight Gold, 16 Silver, and 10 Bronze Statues, as well as two Finalists, to honor the remarkable contributions to the pharmaceutical and medical field.
Grand LIA awarded by Health & Wellness Craft
The Health & Wellness – Craft category, recognising excellence in execution and production value of work promoting non-pharmaceutical/non-regulated products, was chaired by Jury President Alessandra Gomes, Executive Creative Director of McCann Health Brazil. This category showcased a Grand LIA, nine Gold, ten Silver, and five Bronze Statues, along with three Finalists.
Pharma & Medical Craft Jury award the Execution and Production Value
Alessandra Gomes, Executive Creative Director of McCann Health Brazil, also heads the Pharma & Medical – Craft Category. Focusing on the execution and production value of work within the highly regulated pharmaceutical industry, Gomes and her fellow jurors awarded six Gold, six Silver, and six Bronze Statues, alongside seven Finalists.
Jury President Rich Levy speaks on the
Health & Wellness Grand LIA
“We did award a Grand LIA. It was almost a unanimous decision award a Grand LIA to the Dove campaign. It was an incredible campaign in the use of social media. Everything about it - the way it was created, the emotion that it brought out, the results that it had."
Jury President Rachel McCready discusses the
Pharma & Medical work
Reflecting on her experience as Jury President, McCready remarked, “This year we saw some incredibly impressive work across the board. Really pushing the envelope, taking innovations we've seen in prior years but bringing them to a new place.” She went on to say, “Don't be afraid to bring humor to health because it helps get attention not only in the jury but in the marketplace as well.”
Jury President Alessandra Gomes speaks on the
Grand LIA for "The Bridge"
Alessandra, of McCann Health Brazil, who presided over both Craft juries commented, “I saw a lot of work that used AI, which was really interesting,” adding, “The Grand LIA for Health & Wellness Craft, which was "The Bridge" was one of the most complete campaigns because it used illustration and there was good storytelling.”
Words from LIA President Barbara Levy
While congratulating the well-deserving winners, Barbara Levy, President & Founder of LIA, emphasized, “We are very proud of the work that won this year. You know the work is the best when every juror feels proud to put their name to the results."
