Marketing & Public Relations:
Senior Vice President -
Marketing & PR
Telephone: +1 917 287 2824
From: London International Awards (LIA)
Press Contact: Patricia Censoprano
+1 718 747 6747
EMBARGOED UNTIL MONDAY, 4 Nov 2013
ITALY WINS THREE STATUES AT THE 28TH ANNUAL LONDON INTERNATIONAL AWARDS
PUBLICIS MILAN WINS A GOLD AND A SILVER
(London, 4 November 2013) The 28th LIA judging was held at the Wynn/Encore Hotel in Las Vegas, convening over a ten-day period. The juries, led by their respective Jury Presidents, viewed and scored every entry within their medium ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.
Italy picks up 3 Statues – 1 Gold, 1 Silver and 1 Bronze. The individual wins are below:
Publicis Italy, Milan is the only company from Italy to win Gold at LIA 2013.
Their work for Heineken titled “The Candidate” won Gold in Non-Traditional - Branded Content and Silver in Non-Traditional - Beverages – Alcoholic. That same piece of work also garnered a Finalist in Digital - Branded Content.
They also attained Finalist status in Non-Traditional - Beverages – Alcoholic for Heineken titled “The Real Master of Intuition”
“The quality of entries this year were quite extraordinary nestling among the entry list and the number of entries we waded through were some of the best examples of creativity in our industry this year. And arguably the best work in the industry was housed in this category of Non-Traditional.” stated Non-Traditional Jury President, Mark Tutsell, Worldwide CCO, Leo Burnett.
McCann Worldgroup Italia, Milan won one Bronze Statue:
The following have attained Finalist status:
Abstract Groove, Milan
This year seven Grand LIAs were awarded:
McCann Melbourne, Melbourne has won three Grand LIAs in Digital, Non-Traditional and Integration for Metro Trains - "Dumb Ways to Die Campaign"
Wieden+Kennedy New York, New York was awarded the Grand LIA in the medium of TV/Cinema/Online Film for Southern Comfort titled "Whatever's Comfortable - Beach"
ShootMedia, London was awarded the Grand LIA in the medium of TV/Cinema/Online Film - Production | Post-Production for ChildLine titled "It Follows Me Around"
serviceplan, Munich was awarded the Grand LIA in the medium of Design for Auchan titled "The Selfscan Report"
Memac Ogilvy & Mather, Dubai was awarded the Grand LIA in the medium of Radio for Sawa Mninjah - Rescue Radio - The Rescue Continues Campaign "Nepalese Street Festival", "Sri Lankan Health Spa", "Kenyan Romantic Drama" and "Filipino Pop Singer”. This is the first Grand LIA ever awarded to an entrant from the United Arab Emirates.
2013 LIA ‘Of The Year Awards’ were decided based on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The following companies were honoured with the 2013 Of The Year Awards:
Network of the Year: Ogilvy
Agency of the Year: McCann Melbourne, Melbourne
Design and Package Design Company: serviceplan, Munich
Radio and Audio: Eardrum Australia, Sydney
Music and Sound Design Company: Song Zu
Of the 13,242 submissions, from 72 countries, 6% attained Shortlist status. Of those elite selections, only 0.8% won Gold Statues; 1.5% Silver Statues; 1.6% Bronze Statues and 2% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when only 2,600 submissions were entered.