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2016 WINNERS RELEASES

Brazil Wins 17 Statues at the 31st Annual London International Awards

07 November 2016

Brazil Wins 17 Statues at the 31st Annual London International Awards

The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

Brazil earns a total of 17 Statues and 17 Finalists – 5 Silver and 12 Bronze.

AlmapBBDO, São Paulo receives 3 Silver, 4 Bronze and 3 Finalists, giving the agency Brazil’s highest statue count in LIA 2016 with 7 total.

  • Silver - Design - Editorial Design for HP titled “Magic Words - The Book”
  • Silver - Design - Use of Copywriting for HP titled “Magic Words - The Book”
  • Silver - Print - Consumer Campaign for Visa titled “Germany/Netherlands”, “Sweden/Switzerland”, “Jamaica/Scotland”
  • Bronze - Design - Use of Typography Campaign for Audi Cornering Lights titled “Curve/Child”, “Turn/Truck”, “Hill/Rail”
  • Bronze - Print - Business-to-Business Campaign for Getty Images titled “Charles”, “Angela”, “Francis”, “Dalai”
  • Bronze - Production & Post-Production - Editing for Getty Images titled “Endless Possibilities”
  • Bronze - TV/Cinema/Online Film - Automotive for Volkswagen Hands-free Open Trunk titled “Opening Doors”
  • Finalist - Billboard - Art Direction Campaign for Havaianas titled “Arara”, “Bondinho”, “Bossa Nova”, “Futebol”, “Pier”, “Pin-Up”
  • Finalist - Non-Traditional - Business-to-Business for Getty Images titled “Endless Possibilities”
  • Finalist - Poster - Use of Typography Campaign for Audi Cornering Lights titled “Curve/Child”, “Turn/Truck”, “Hill/Rail”

Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions. They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand  LIA winners are without doubt, the best of the best. So my highest congratulations to our Grand LIA and Statue Winners.”

Additional Winners and Finalists from Brazil include (in alphabetical order):

AKQA, São Paulo

  • Finalist - Digital - Branded Content for Usher titled “Don't Look Away”
  • Finalist - Digital - Public Service/Social Welfare for Usher titled “Don't Look Away”

ASAS - International Collective of Storydoers, São Paulo

  • Finalist - Branded Entertainment - Documentary Short Film for Itaú titled “Father, by Guga Kuerten”

DPZ&T, São Paulo

  • Finalist - Digital - Apps for MINI titled “MINI Fast Forward”

F/Nazca Saatchi & Saatchi, São Paulo

  • Silver - Print - Consumer Campaign for Leica Gallery São Paulo titled “Colorful”, “Future”, “Black & White”

FCB Brasil, São Paulo

  • Silver - Radio & Audio - Use of Music for Estadão Digital titled “Songs of Violence”
  • Bronze - Radio & Audio - Public Service/Social Welfare for Estadão Digital titled “Songs of Violence”
  • Finalist - Digital - Use of Social Media for Estadao Digital titled “#7minutes1report”

Grey Brasil, São Paulo

  • Finalist - Digital - Innovative Use of Digital for Sekron Digital Protection titled “Emergency Pin Code”

J. Walter Thompson, São Paulo

  • Bronze - Non-Traditional - Public Service/Social Welfare for Atados titled “Donate the Bars”
  • Bronze - Print - Public Service/Social Welfare Campaign for Alcoholics Anonymous titled “White Face”, “Grey Face”, “Black Face”

Le Cube, São Paulo

  • Bronze - Digital - Animation/Motion Graphics for Instituto Ayrton Senna titled “Ayrton Senna: The Heart of Brazil”

Leo Burnett Tailor Made, São Paulo

  • Finalist - Digital - Personal Items/Gift Items for Samsung titled “Samsung Galaxy Surfboard”

Lobo, São Paulo

  • Bronze - Production & Post-Production - Animation for Interface titled “The Unlikely Hero”

NBS, Rio de Janeiro

  • Bronze - Design - Installations/Displays - Permanent for Coral Paints titled “Unexpected Courts”
  • Finalist - Design - Innovative Use of Design for Coral Paints titled “Unexpected Courts”

Ogilvy Brasil, São Paulo

  • Finalist - Non-Traditional - Entertainment for Paralympic Games titled “The Mindchanger Workout”

Publicis Brasil, São Paulo

  • Bronze - The NEW - Brand Content for Heineken titled “The Cliché”

Vetor Zero / Lobo, São Paulo

  • Bronze - Production & Post-Production - Animation Campaign for Caixa Cultural titled “Emotions Factory - Policy Trailer”, “Emotions Factory”

W3haus, São Paulo

  • Finalist - Billboard - Public Service/Social Welfare Campaign for Criola titled “Mirrors of Racism Campaign”
  • Finalist - Digital - Innovative Use of Digital for Criola titled “Mirrors of Racism”
  • Finalist - Digital - Public Service/Social Welfare for Criola titled “Mirrors of Racism”

Y&R, São Paulo

  • Finalist - Print - Consumer Campaign for Freddo Ice Cream titled “Chocolate”, “Mint”, “Strawberry”
  • Finalist - Print - Consumer Campaign for Penguin Books titled “Gatsby”, “Gulliver”, “Scarlet”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year:  Produce Sound, Johannesburg

Music & Sound Company of the Year:  Factory, London

 

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