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2016 WINNERS RELEASES

The Netherlands Wins 12 Statues at the 31st Annual London International Awards

07 November 2016

The Netherlands Wins 12 Statues at the 31st Annual London International Awards

J. Walter Thompson Amsterdam Wins Digital Grand LIA

The 31st LIA judging was held at the Encore at Wynn Hotel in Las Vegas, convening over a ten-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists.

The Netherlands bring home 12 Statues at LIA 2016 – 1 Grand LIA, 6 Gold, 3 Silver and 2 Bronze.

Barbara Levy, President of LIA, stated, “Nothing was taken for granted in the judging rooms.  The jury members were very conscientious when it came to Statue discussions.  They visited and revisited each piece of shortlisted work again and again.  So you can be assured that the Statue winners in the 2016 LIA Awards come from a crop of work that is universally acknowledged as exceptional.  And the Grand LIA winners are without doubt, the best of the best.  So my highest congratulations to our Grand LIA and Statue Winners.”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA for ING titled “The Next Rembrandt”. In addition to the Grand LIA win, four different juries awarded 5 Gold, 1 Silver and 1 Bronze for “The Next Rembrandt”.

  • Gold - Design - Innovative Use of Design for ING titled “The Next Rembrandt”
  • Gold - Digital - Banking/Financial/Insurance for ING titled “The Next Rembrandt”
  • Gold - Digital - Innovative Use of Digital for ING titled “The Next Rembrandt”
  • Gold - Digital - Visual Design for ING titled “The Next Rembrandt”
  • Gold - The NEW - Creative Technology for ING titled “The Next Rembrandt”
  • Silver - The NEW - Technology Development for ING titled “The Next Rembrandt”
  • Bronze - Non-Traditional - Banking/Financial/Insurance for ING titled “The Next Rembrandt”

Martin Cedergren, ECD & Founding Partner at M&C Saatchi Stockholm and LIA Digital Jury President, commented, “Almost 1000 entries became a shortlist of fewer than 100. And a handful won a gold. And one stood out awarded with that special and well-deserved Grand LIA, 'The Next Rembrandt' for ING. Or 'How they Got a Computer to Paint Like the Old Master'. In a fascinating merging of creativity and technology, the humans at J. Walter Thompson Amsterdam taught a computer to paint like Rembrandt by having it study the old master's works for months. The resulting painting is a completely new portrait, not a replica, and it's indistinguishable—to my eye, at least—from the real thing. Something probably Rembrandt himself would be very proud of. The future of digital is more bright than ever. Even if we still can't answer the question 'What is digital?' Maybe the great talented people attending the LIA Creative LIAisons will be able to do that? Please hope so.”

Additional Winners from The Netherlands include (in alphabetical order):

Glassworks, Amsterdam/London

  • Silver - Production & Post-Production - Animation Campaign for Klarna - Smooth titled “The Cheese”, “The Fish”, “The Swim”

MassiveMusic, Amsterdam

  • Gold - Music & Sound - Music Original - Song for Centraal Beheer titled “Rapper”
  • Silver - Music & Sound - Music Adaptation - Song for FIFA16 titled “Play Beautiful”

Sizzer Amsterdam, Amsterdam

  • Bronze - Music & Sound - Music Adaptation - Song for Need For Speed titled “Tonight We Ride”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

This year, fifteen GRAND LIAs were awarded:

adam&eveDDB, London and Final Cut, London were awarded the Production & Post-Production Grand LIA for John Lewis - Premier Home Insurance titled “Tiny Dancer”

Dentsu Inc., Tokyo was awarded the Package Design Grand LIA for Nameless Paints

Forsman & Bodenfors, Gothenburg was awarded the TV/Cinema/Online Film Grand LIA for Volvo FMX titled “Look Who’s Driving”

FRED & FARID, Paris was awarded the Poster Grand LIA for Prodiss titled “Ma place est dans la salle Campaign”

HEIMAT, Berlin was awarded the Radio & Audio Grand LIA for Hornbach titled “You're alive. Do you remember?”

J. Walter Thompson Amsterdam, Amsterdam was awarded the Digital Grand LIA   for ING titled “The Next Rembrandt”

McCann London, London was awarded the Billboard Grand LIA for Xbox / Tomb Raider titled “Survival Billboard

McCann New York, New York was awarded the Branded Entertainment Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

McCann New York, New York was awarded the The NEW Grand LIA for Lockheed Martin titled “The Field Trip to Mars”

PRETTYBIRD, Culver City was awarded the Music Video Grand LIA for Coldplay titled “Up&Up”

SERVICEPLAN, Munich was awarded the Design Grand LIA for DOT titled “The First Braille Smartwatch”

Venables Bell & Partners, San Francisco was awarded the Integration Grand LIA   for REI titled “#OptOutside”

Venables Bell & Partners, San Francisco was awarded the Non-Traditional Grand LIA for REI titled “#OptOutside”

Y&R NZ, Auckland was awarded the Print Grand LIA for Burger King titled “McWhopper”

2016 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded six of these coveted Awards.

The following companies were honoured with the 2016 Of The Year Awards:

Network of the Year:  McCann Worldgroup

Agency of the Year:  McCann New York

Production Company of the Year:  Framestore

Post-Production Company of the Year:  The Mill

Radio & Audio Company of the Year:  Produce Sound, Johannesburg

Music & Sound Company of the Year:  Factory, London

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