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COLOMBIA WINS FOUR STATUES AT THE 2017 LONDON INTERNATIONAL AWARDS
Findasense, Bogotá Wins the First Ever Grand LIA for Colombia
LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
This year Colombia brought home 4 of the coveted LIA statues - the Billboard Grand LIA, 1 Gold, 1 Silver and 1 Bronze LIA. They also attained 2 Finalists.
Findasense, Bogotá was awarded the Grand LIA for their Billboard entry in the Innovative Use of Billboard category for Coca-Cola titled “Billboard Houses”. This is the first Grand LIA awarded in Colombia.
The same piece of work was also awarded a Gold LIA in the Innovative Use of Billboard category and a Silver LIA in Corporate Image.
LIA Jury President and Creative Chairman at BBDO Guerrero, David Guerrero commented, "The selection was from a strong body of work. The winners had to pass a very high bar. So it is a snap shot of the world's best work".
Additional Winners and Finalists from Colombia include (in alphabetical order):
J. Walter Thompson Colombia, Bogota
Leo Burnett Colombia, Bogotá
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
2017 is the inaugural year for LIA’s Regional Of The Year Awards. AlmapBBDO, São Paulo was awarded the Regional Agency of the Year for South America. This award is based on a point system awarded to the regional Agency that attains the highest score based on any entry that wins a Statue or becomes a Finalist. LIA uses the creative credits that are input at time of entry.
This year, thirteen GRAND LIAs were awarded:
Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.
Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.
Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.
FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.
McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.
Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.
Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.
Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.
The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.
The following companies were honored with the 2017 Of The Year Awards:
Network of the Year: BBDO
Health & Pharmaceutical Network of the Year: McCann Health
Agency of the Year: McCann New York
Production Company of the Year: AIRBAG, Melbourne
Post-Production Company of the Year: The Mill
Music & Sound Company of the Year: Factory, London
Health & Wellness Agency of the Year: McCann Health India, Delhi
Pharmaceutical Agency of the Year: McCann Health India, Delhi
Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.