2017 Winners releases
SWEDEN TAKES HOME 23 STATUES AT 2017 LONDON INTERNATIONAL AWARDS
30 October 2017SWEDEN TAKES HOME 23 STATUES AT 2017 LONDON INTERNATIONAL AWARDS
Forsman & Bodenfors, Gothenburg Awarded the Verbal Identity Grand LIA
LIA one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 32nd Annual London International Awards judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
This year Sweden brought home a record 23 Statues – 1 Grand, 3 Gold, 6 Silver and 13 Bronze. They also attained 9 Finalists.
In total 820 LIA statues, in additional to finalists, were awarded from 40 countries with Sweden taking home 3% of the statues. The top countries were United States (209), United Kingdom (95), Australia (70) and Germany (66).
Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”. In addition to the Grand LIA win, they were awarded two Gold, four Silver and two Bronze LIAs. They also attained four Finalists.
GRAND LIA - Verbal Identity for Volvo V90 Cross Country titled “The Get Away Car”
- Gold - Digital - Travel for Visit Sweden titled “Sweden on Airbnb”
- Gold - Verbal Identity - Tone of Voice for Volvo V90 Cross Country titled “The Get Away Car”
- Silver - Digital - Innovative Use of Digital for Visit Sweden titled “Sweden on Airbnb”
- Silver - TV/Cinema/Online Film - Automotive for Volvo XC60 titled “Sometimes the moments that never happen, matter the most.”
- Silver - Verbal Identity - Campaign Tagline/Endline for Volvo XC60 titled “Sometimes the moments that never happen, matter the most.”
- Silver - Verbal Identity - Tone of Voice for Volvo XC60 titled “Sometimes the moments that never happen, matter the most.”
- Bronze - Production & Post-Production - Cinematography for Volvo XC60 titled “Sometimes the moments that never happen, matter the most.”
- Bronze - Production & Post-Production - Direction for Volvo XC60 titled “Sometimes the moments that never happen, matter the most.”
- Finalist - Music & Sound - Sound Design for A–Z Brand Launch Campaign titled “The Inner Voice”
- Finalist - Non-Traditional - Travel for Visit Sweden titled “Sweden on Airbnb”
- Finalist - TV/Cinema/Online Film - Retail for H&M Garment Collection titled “Bring It On”
- Finalist - TV/Cinema/Online Film - Utilities for Telia titled “A Better Life – Married Men”
“I would like to congratulate all the Swedish winners. 2017 was an amazing year with some exceptional work.” stated Barbara Levy, President of LIA. “Winning a LIA Statue was no easy feat. Our highly esteemed juries worked diligently, they visited and revisited each piece of shortlisted work again and again. Kudos to all the winners for producing some of the finest work released in the world this year.”
Additional Winners from Sweden include (in alphabetical order):
Åkestam Holst NoA, Stockholm
- Silver – Integration for IM Swedish Development Partner titled “The Humanium Metal Initiative”
- Bronze - Digital - Weird Wonderful Work for IKEA titled “IKEA Retail Therapy”
- Bronze - The NEW - Creative Use of Data for IKEA titled “IKEA Retail Therapy”
- Bronze - Non-Traditional - Experiential for IM Swedish Development Partner titled “The Humanium Metal Initiative”
- Bronze - The NEW - Brand Action for IM Swedish Development Partner titled “The Humanium Metal Initiative”
- Finalist - Integration - Multi-platform for IKEA titled “Where Life Happens”
- Bronze - Digital - Retail for IKEA titled “IKEA Responds to Balenciaga”
- Bronze - Digital - Use of Social Media for IKEA titled “IKEA Responds to Balenciaga”
- Finalist - Digital - Viral for IKEA titled “IKEA Responds to Balenciaga”
- Bronze - The NEW - Self-Promotion for August Laustsen titled “EMERIH”
- Bronze - Design - Installations/Displays for Solar Egg by Bigert & Bergström for Riksbyggen
- Bronze - Digital - Apps for Berättarministeriet titled “Read to Unlock”
- Bronze - TV/Cinema/Online Film - Public Service/Social Welfare for Ministry of Foreign Affeirs titled “Free the Speech”
- Bronze - TV/Cinema/Online Film - Social Media for Ministry of Foreign Affeirs titled “Free the Speech”
- Finalist - Production & Post-Production - Editing for Ministry of Foreign Affeirs titled “Free the Speech”
- Gold - Package Design - Graphic Design Product Line for Grönstedts Cognac
- Silver - Package Design - Liquors for Grönstedts Cognac
Finalists Attained include:
BRF, Stockholm
- Finalist - Production & Post-Production - Production Design for Urbanears titled “However You Play”
King Solutions, Stockholm
- Finalist - Production & Post-Production - Direction for Swedish Ministry for Foreign Affairs titled “Free the Speech”
Finalist - Digital - Banking/Financial/Insurance for Trygg-Hansa titled “Playing With Fire”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, thirteen GRAND LIAs were awarded:
Cossette, Toronto was awarded the Health & Wellness Craft Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.
Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.
Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.
FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.
McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.
Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.
Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.
Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.
The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.
The following companies were honored with the 2017 Of The Year Awards:
Network of the Year: BBDO
Agency of the Year: McCann New York
Production Company of the Year: AIRBAG, Melbourne
Post-Production Company of the Year: The Mill
Music & Sound Company of the Year: Factory, London
Health & Pharmaceutical Network of the Year: McCann Worldwide
Health & Wellness Agency of the Year: McCann Health India, Delhi
Pharmaceutical Agency of the Year: McCann Health India, Delhi
The following companies were honored with the inaugural Regional Of The Year Awards for Europe:
Regional Network of the Year for Europe: DDB
Regional Agency of the Year for Europe: adam&eveDDB, London
Regional Production Company of the Year for Europe: Great Guns, London
Regional Post-Production Company of the Year for Europe: MPC, London
Regional Music & Sound Company of the Year for Europe: Factory, London
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Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.