2017 Winners releases
SINGAPORE TAKES HOME 15 STATUES AT 2017 LONDON INTERNATIONAL AWARDS
30 October 2017SINGAPORE TAKES HOME 15 STATUES AT 2017 LONDON INTERNATIONAL AWARDS
LIA, one of the most prestigious awards shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the 2017 winners. The 32nd Annual LIA judging was held at Encore at Wynn Las Vegas, convening over a 10-day period. The Juries, led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally.
This year Singapore brought home a record 15 Statues – 6 Gold, 6 Silver and 3 Bronze. They also attained 3 Finalists.
In total 820 LIA statues, in additional to finalists, were awarded from 40 countries with Singapore bringing home almost 2% of the wins. The top countries were United States (209), United Kingdom (95), Australia (70) and Germany (66).
Ogilvy & Mather Singapore receives six Gold, four Silver and two Bronze LIAs and one Finalist, giving the agency Sinagpore’s highest statue count at LIA 2017. These wins attributed to Ogilvy & Mather being awarded the Regional Network Of The Year for Asia.
- Gold - Digital - Electronic Equipment for SingTel titled “SingTel Data ExStream”
- Gold - Branded Entertainment - Online Episode/Special for CINÉ-CLUB titled “Pitching French Films to Hollywood”
- Gold - Branded Entertainment - Online Series for CINÉ-CLUB titled “Pitching French Films to Hollywood”
- Gold - Integration - Multi-platform for CINÉ-CLUB titled “Pitching French Films to Hollywood”
- Gold - Non-Traditional - Branded Content for CINÉ-CLUB titled “Pitching French Films to Hollywood”
- Gold - TV/Cinema/Online Film - Branded Content for CINÉ-CLUB titled “Pitching French Films to Hollywood”
- Silver - Digital - Branded Content for CINÉ-CLUB titled “Pitching French Films to Hollywood”
- Silver - TV/Cinema/Online Film - Humor for CINÉ-CLUB titled “Pitching French Films to Hollywood”
- Silver - Digital - Apps for Allianz Insurance titled “Amateur Replay”
- Silver - Digital - Innovative Use of Digital for Allianz Insurance titled “Amateur Replay”
- Bronze - TV/Cinema/Online Film - Entertainment for CINÉ-CLUB titled “Pitching French Films to Hollywood”
- Bronze - Digital - Virtual Reality for SingTel titled “SingTel Data ExStream”
- Finalist - Non-Traditional - Business-to-Business for IBM Watson titled “IBM Cognitive Collection”
Additional Winners and Finalists from Singapore include (in alphabetical order):
McCann Health, Singapore
- Finalist - Health & Wellness - Campaign for Singapore Wellness Association Sideways Growth Charts - “Giraffe”, “Tree”, “Dino”, “Pirate Ship”, “Castle”
McCann Worldgroup, Singapore
- Silver - Pharmaceutical Craft - Use of Photography for Dr. Stretch titled “Back”
Song Zu Singapore, Singapore
- Finalist - Music & Sound - Music Original - Song for Good Mood titled “The Bad Choice & The Good Choice”
TBWA\Singapore, Singapore
- Bronze - Social Influencers - Beauty & Lifestyle for Maybelline Dream Velvet Foundation titled “Snapchat Hack”
WORK, Singapore
- Silver - Package Design - Special Editions for Publication titled “Iskandar Jalil Book”
To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners
This year, thirteen GRAND LIAs were awarded:
Cossette, Toronto was awarded the Health & Wellness Grand LIA for SickKids Foundation titled “SickKids VS - Undeniable”.
Findasense, Bogotá was awarded the Billboard Grand LIA for Coca-Cola titled “Billboard Houses”.
Forsman & Bodenfors, Gothenburg was awarded the Verbal Identity Grand LIA for Volvo V90 Cross Country titled “The Get Away Car”.
FP7/CAI, Cairo was awarded the Branded Entertainment Grand LIA for Coke - Red titled “The Line Up Song”.
McCann Health India, Delhi was awarded the Health & Wellness Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann Health India, Delhi was awarded the Pharmaceuticals Grand LIA for Ministry of Public Health, Afghanistan titled “The Immunity Charm”.
McCann New York, New York was awarded the Integration Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Non-Traditional Grand LIA for State Street Global Advisors titled “Fearless Girl”.
McCann New York, New York was awarded the Ambient Grand LIA for State Street Global Advisors titled “Fearless Girl”.
Ogilvy & Mather, Chicago was awarded the Design Grand LIA for Morton Salt titled “The One Moment”.
Philipp und Keuntje, Hamburg was awarded the Digital Grand LIA for RIMOWA titled “RIMOWA Electronic Tag”.
Scholz & Friends, Berlin was awarded the Poster Grand LIA for Der Tagesspiegel titled “Newspaper Stack - Trump”.
The Mill, Los Angeles was awarded the Music Video Grand LIA for JAY-Z titled “The Story of O.J.”.
The following companies were honored with the 2017 Of The Year Awards:
Network of the Year: BBDO
Agency of the Year: McCann New York
Production Company of the Year: AIRBAG, Melbourne
Post-Production Company of the Year: The Mill
Music & Sound Company of the Year: Factory, London
Health & Pharmaceutical Network of the Year: McCann Worldwide
Health & Wellness Agency of the Year: McCann Health India, Delhi
Pharmaceutical Agency of the Year: McCann Health India, Delhi
The following companies were honored with the 2017 Regional Of The Year Awards for Asia:
Regional Network of the Year for Asia: Ogilvy & Mather
Regional Agency of the Year for Asia: Cheil Worldwide, Hong Kong
Regional Production Company of the Year for Asia: Tohokushinsha Film Corporation, Tokyo
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Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health and Pharmaceuticals, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 19 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging