2018 Winners releases

Patricia Censoprano
SVP - PR & Marketing
Telephone:+1 917 287 2824

Bee Lee
Public Relations


30 October 2018

LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.


Argentina picks up two Statues and three Finalists at LIA 2018.


This year, Wunderman, Buenos Aires was the big winner in Argentina, winning a Silver Statue. They attained one Finalist.  

  • Silver - Digital - Apps for Fundación Mujeres en Igualdad titled “FEMPLEA”
  • Finalist - Digital - Mobile Advertising for Movistar titled “Perspectives”

Ponce, Buenos Aires  

  • Bronze - Branded Entertainment - Scripted Short Film for FOX titled “Who?”
  • Finalist - TV/Cinema/Online Film - Media Promotion for FOX titled “Who?”

Havas Buenos Aires, Buenos Aires

  • Finalist - Integration - Business-to-Consumer for DDL&CO titled “Evita, Equality Bill”

In total, 705 LIA statues, in addition to finalists, were awarded from 40 countries.


“It’s wonderful to see agencies in Argentina do so well in Digital.  It is very hard to impress the judges but they obviously did,” said Barbara Levy, President of LIA.


This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”


The following companies were honored with the 2018 Of The Year Awards:

Global Client of the Year: Mars

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney


Almap BBDO, São Paulo was named Regional Agency of the Year for South America