CELEBRATING AND INVESTING IN CREATIVITY
 

2018 WINNERS RELEASES

Marketing & Public Relations:
Patricia Censoprano
Senior Vice President -
Marketing & PR
patricia@liaawards.com
Telephone: +1 917 287 2824

BRAZIL TAKES HOME 34 STATUES AT 2018 LONDON INTERNATIONAL AWARDS

31 October 2018

AlmapBBDO named the Regional Agency of the Year for South America

 

(New York, 5th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

This year Brazil brought home 34 of the coveted LIA statues - 5 Gold, 13 Silver, 16 Bronze and attained 6 Finalists.

 

In total 705 LIA statues, in addition to finalists, were awarded from 40 countries with Brazil ranking #6. The top countries were United States (211), Germany (111), Australia (53), United Kingdom (50), Canada (41) and Brazil (34).

 

“Year after year, AlmapBBDO never disappoints when it comes to creating outstanding work.  This year is no exception. In fact, Brazil should be proud of the number of winners they have, and the caliber of work they produced this year,” observed Barbara Levy, President of LIA.

 

AlmapBBDO leads the way within the Brazilian statue tally, winning eight statues at LIA 2018. These wins contributed to AlmapBBDO being named Regional Agency of the Year for South America.

 

Their work for Getty Images titled “Endless Stories” was awarded 1 Gold, 3 Silver and 4 Bronze LIAs by five different juries:

  • Gold - Branded Entertainment - Documentary Short Film for Getty Images titled “Endless Stories”
  • Silver - Digital - Business-to-Business for Getty Images titled “Endless Stories”
  • Silver - Digital - Copywriting for Getty Images titled “Endless Stories”
  • Silver - TV/Cinema/Online Film - Branded Content for Getty Images titled “Endless Stories”
  • Bronze - Digital - Branded Content for Getty Images titled “Endless Stories”
  • Bronze - Non-Traditional - Branded Content for Getty Images titled “Endless Stories”
  • Bronze - Non-Traditional - Business-to-Business for Getty Images titled “Endless Stories”
  • Bronze - Production & Post-Production - Editing for Getty Images titled “Endless Stories”

Additional Winners and Finalists from Brazil include (in alphabetical order):

AKQA, São Paulo

  • Silver - Branded Entertainment - Taped or Live TV Event for Netflix titled “Netflix Stranger Broadcast”
  • Silver - TV/Cinema/Online Film - Innovative Use of TV/Cinema/Online Film for Netflix titled “Netflix Stranger Broadcast”

Cheil Brazil, São Paulo

  • Bronze - Digital - Apps for Samsung titled “Audio Chords”

FCB Brasil, São Paulo

  • Gold - Digital - Typography for Brazilian Creative Club Festival titled “Re-Reborn”
  • Bronze - Design - Editorial Design for Estadão Newspaper titled “100 Things To Do In Brazil Before You”
  • Bronze - Design - Use of Typography Campaign for Brazilian Creative Club Festival - Re-Reborn Campaign titled “Early Adopters are Late”, “Next is the New Last”, “This is so Last Scroll”, “Old is the New Old”, “Old School”
  • Finalist - Design - Art Direction for Estadão Newspaper titled “100 Things To Do In Brazil Before You”

Grey Brasil, São Paulo

  • Gold - The NEW - Creative Technology for Vigie Aqui titled “Corruption Detector”
  • Silver - Non-Traditional - Public Service/Social Awareness for Vigie Aqui titled “Corruption Detector”
  • Finalist - Integration - Public Service/Social Awareness for Vigie Aqui titled “Corruption Detector”

J. Walter Thompson Brasil, São Paulo

  • Silver - Radio & Audio - Campaign for Sprite titled “Formula Songs”
  • Finalist - Music & Sound - Music Original - Song for Sprite titled “Formula Songs”
  • Finalist - Social Influencers - Celebrity/Brand Partnership for Coca-Cola titled “Coca-Cola Fan Feat”

McCann Health, São Paulo

  • Bronze - Health & Wellness - Campaign for Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”
  • Bronze - Health & Wellness - Craft - Art Direction Campaign for Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”
  • Bronze - Health & Wellness - Craft - Illustration Campaign for Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”
  • Bronze - Medical - Craft - Art Direction Campaign for Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”
  • Bronze - Medical - Craft - Illustration Campaign for Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”
  • Finalist - Medical - Campaign for Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney”

R/GA, São Paulo

  • Gold - Digital - UI - User Interface & Navigation for next titled “Bank next - Digital”
  • Gold - Digital - UX - User Experience for next titled “Bank next - Digital”
  • Silver - Design - Brand Identity for next titled “Bank next - Design”
  • Silver - Digital - Banking/Financial/Insurance for next titled “Bank next - Digital Banking”
  • Bronze - Design - Logos for next titled “Bank next - Design”
  • Bronze - Digital - Apps for next titled “Bank next - Digital Apps”

Saigon Filmes, São Paulo

  • Silver - Production & Post-Production - Direction for Médecins du Monde titled “#SHUTUPDEATH”
  • Bronze - Production & Post-Production - Cinematography for Médecins du Monde titled “#SHUTUPDEATH”
  • Finalist - Production & Post-Production - Editing for Médecins du Monde titled “#SHUTUPDEATH”

WMcCANN, São Paulo

  • Silver - Health & Wellness - Craft - Animation for Hospital de Amor titled “The Fall”
  • Silver - Health & Wellness - Craft - Music & Sound Design for Hospital de Amor titled “The Fall”
  • Bronze - Health & Wellness - Health Institutions/Insurance for Hospital de Amor titled “The Fall”

YOURMAMA, São Paulo

  • Silver - Digital - Mobile Advertising for Volkswagen titled “Horizontal x Vertical”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge   

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge  

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Of The Year Awards:

Global Client of the Year:  Mars

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year: FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

Regional Agency of the Year for South America: AlmapBBDO, Sao Paulo

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