(New York, 5^th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33^rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

This year Canada brought home 41 of the coveted LIA statues - 12 Gold, 14 Silver, 15 Bronze and attained 14 Finalists.

 

In total 705 LIA statues, in addition to finalists, were awarded from 40 countries with Canada ranking #5. The top countries were United States (211), Germany (111), Australia (53), United Kingdom (50), Canada (41) and Brazil (34).

 

“Looking at the high standard work from Canada, I understand how competitive it was in the judging room.  Only the best were awarded metal. So the Winners are truly deserving of their Statues,” commented Barbara Levy, President of LIA.

 

Karen Howe, President of The Township Group, and LIA Ambient, Print, Poster, Billboard and Verbal Identity juror commented, “The calibre of work was so strong this year, it made the mandatory culling painful at times. Our jury representatives spanned the globe from China and Spain to Australia, and provided helpful context. We were all committed to a shortlist that reflected the kind of creativity we want to encourage in the year ahead. Hats off to the LIA winners. Well deserved.”

 

Cossette, Toronto had a stellar run at LIA 2018 with a variety of winning works, collecting a tally of 2 Gold, 6 Silver, 4 Bronze and 6 Finalists:

• Gold - Billboard - Consumer Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
• Gold - Health & Wellness - Craft - Direction for SickKids Foundation titled “SickKids VS - All In”
• Silver - Billboard - Retail for McDonald's titled “Just Missed Us”
• Silver - Billboard - Retail for McDonald's titled “Next Exit”
• Silver - Billboard - Retail for McDonald's titled “On Your Right”
• Silver - Design - Direct Marketing - Consumer Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
• Silver - Health & Wellness - Craft - Cinematography for SickKids Foundation titled “SickKids VS - All In”
• Silver - Health & Wellness - Craft - Editing for SickKids Foundation titled “SickKids VS - All In”
• Bronze - Design - Art Direction Campaign for McDonald's titled “Big Mac x Bacon Concept”, “Big Mac x Bacon Outdoor”, “Big Mac x Bacon Merchandise”
• Bronze - Health & Wellness - Multi-platform Campaign for SickKids Foundation titled “All In' Film”, “Neighbourhood Murals”, “Flag Donation Website”
• Bronze - Production & Post-Production - Cinematography for SickKids Foundation titled “SickKids VS - All In”
• Bronze - Radio & Audio - Public Service/Social Awareness Campaign for SickKids Foundation - Air Time Campaign titled “McDonald's”, “Mercedes Benz”, “Hasbro Toys”, “Telus Mobility”
• Finalist - Billboard - Art Direction Campaign for McDonald's titled “Next Exit”, “On Your Right”, “On Your Left”, “Just Missed Us”
• Finalist - Health & Wellness - Health Institutions/Insurance for SickKids Foundation titled “SickKids VS - All In”
• Finalist - Music & Sound - Sound Design for KOHO titled “Dream Thieves”
• Finalist - Production & Post-Production - Direction for SickKids Foundation titled “SickKids VS - All In”
• Finalist - Production & Post-Production - Editing for SickKids Foundation titled “SickKids VS - All In”
• Finalist - Radio & Audio - Innovative Use of Radio & Audio for SickKids Foundation titled “Air Time”

 

Ronnie Caltabiano, VP / Associate Creative Director at Area 23, New York and Health & Wellness and Medical – Craft juror, stated, “The new entry in the outstanding “SickKids” campaign is driven by exuberant and inspiring filmmaking. From the film’s sensational cinematography, to its exhilarating editing and superb direction, “SickKids VS - All In” is an electrifying rallying cry for the foundation.”

Additional Winners and Finalists from Canada include (in alphabetical order):

Anomaly, Toronto

• Gold - The NEW - Product Innovation for Oh Henry!

BBDO Toronto, Toronto

• Gold - Digital - Mobile Advertising for The PyeongChang 2018 Paralympic Winter Games titled “The Paralympic Network”
• Gold - Digital - Use of Social Media for The PyeongChang 2018 Paralympic Winter Games titled “The Paralympic Network”

DDB Canada, Toronto

• Bronze - Design - Use of Copywriting for Metrolinx - GO Transit titled “GO Etiquette”

DDB Canada, Vancouver

• Silver - Branded Entertainment - Online Series for Milk West titled “Snack Time”

FCB Canada, Toronto

• Bronze - Health & Wellness - Craft - Copywriting for Canadian Down Syndrome Society titled “The S Word”
• Finalist - Integration - Public Service/Social Awareness for Down Syndrome Awareness titled “Anything But Sorry”
• Finalist - TV/Cinema/Online Film - Public Service/Social Awareness for Canadian Down Syndrome Society titled “The S Word”

FCB/SIX, Toronto

• Gold - Design - Data Visualization for Destination Pride
• Gold - Design - Non-Profit for Destination Pride
• Gold - The NEW - Creative Use of Data for Destination Pride
• Silver - Design - Innovative Use of Design for Destination Pride
• Silver - Digital - UI - User Interface & Navigation for Destination Pride
• Finalist - Digital - Art Direction for Destination Pride
• Finalist - Integration - Public Service/Social Awareness for Destination Pride

Grayson Matthews, Toronto

• Silver - Music & Sound - Music Adaptation - Song for Canadian Cheese titled “Mia & Morton”

Leo Burnett Toronto, Toronto

• Bronze - Design - Corporate Identity for Dodgeball Canada titled “Dodgeball Canada Rebrand”

lg2, Montreal

• Gold - Design - Non-Profit for The You Inside Project
• Gold - Design - Product Design for The You Inside Project
• Bronze - Design - Retail Space for Relais Boréale titled “Relais Boréale Flagship Boutique”
• Bronze - Package Design - Graphic Design Product Line for Boréale, Artisan Series

lg2, Québec

• Gold - Radio & Audio - Public Service/Social Awareness for Road Safety - Société de l'assurance automobile du Québec titled “Reaction Time”

McCann Canada, Toronto

• Gold - Health & Wellness - Craft - Copywriting Campaign for Prostate Cancer Canada - Famous Fingers Campaign – “Website”, “Online Video”, “Radio”, “Babe Ruth Newspaper”, “Napoleon Restobar”, “Display”
• Silver - Health & Wellness - Craft - Copywriting for Prostate Cancer Canada titled “Famous Fingers”
• Finalist - TV/Cinema/Online Film - Copywriting for Prostate Cancer Canada titled “Famous Fingers”
• Finalist - TV/Cinema/Online Film - Public Service/Social Awareness for Prostate Cancer Canada titled “Famous Fingers”

Sid Lee, Montreal

• Bronze - Digital - Entertainment for Lotto 6/49 titled “Lucky Stars”

Stand Mtl, Montreal

• Gold - Package Design - Graphic Design for the Liberté Organics Product Line

Vapor RMW, Toronto

• Silver - Radio & Audio - Health Care Services for Branch Out Neurological Foundation titled “Mom”
• Silver - Radio & Audio - Public Service/Social Awareness Campaign for Branch Out Neurological Foundation titled “Brothers”, “Mom”, “Roomates”
• Bronze - Radio & Audio - Health Care Services for Branch Out Neurological Foundation titled “Brothers”
• Bronze - Radio & Audio - Health Care Services for Branch Out Neurological Foundation titled “Roomates”

Zulu Alpha Kilo, Toronto

• Bronze - Design - Poster Campaign for DesignThinkers 2018 titled “Feedback”, “Opportunity”, “Understand”, “Weekend”
• Bronze - Design - Posters for DesignThinkers 2018 titled “Speak The Truth Double-Sided Mailer”
• Bronze - Design - Use of Copywriting for Association of Registered Graphic Designers (RGD) titled “Lie Detector”
• Finalist - Design - Use of Copywriting Campaign for DesignThinkers 2018 titled “Feedback”, “Opportunity”, “Understand”, “Weekend”
• Finalist - Design - Use of Copywriting Campaign for DesignThinkers 2018 titled “Judging”, “Typeface”, “Shade of White”, “Helvetica”

 

Dan Ford, Executive Producer at Skin and Bones Film Co. and LIA Production & Post-Production juror stated, “It was a real pleasure being included on the panel judging the Production/Post Production Craft awards this year. Spending a few days in a room sifting through a mountain of great entries is not nearly as easy as I’d thought it would be but the team LIA assembled was extraordinary. A great group of people being led by a fantastic President, Rob Galluzzo, made the entire experience really quite wonderful.

Judging is one of the few times throughout the year that we get to debate what good work is. Judging work with such a diverse group all with slightly different points of view is really refreshing.”

 

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Global Of The Year Awards:

Global Client of the Year:  Mars

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year:  FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the 2018 Regional Of The Year Awards for North America:

Regional Network of the Year: BBDO

Regional Agency of the Year: BBDO New York, New York

Regional Music & Sound Company of the Year: Barking Owl, Los Angeles

Regional Production Company of the Year: MJZ

Regional Post-Production Company of the Year: The Mill

Regional Health & Wellness and Medical Network of the Year: FCB Health