(New York, 5^th November 2018) LIA, one of the most prestigious Global award shows in Advertising, Digital, Technology driven work, Health & Pharma and Branded Entertainment, today announced the winners. The 33^rd Annual London International Awards judging convened over a 10-day period. The Juries, drawn from the world’s most recognized talent and presided over by industry leaders, viewed and scored every entry within their medium, ensuring that all the work was judged equally.

 

This year France brought home 27 of the coveted LIA statues - 5 Gold, 12 Silver, 10 Bronze and attained 12 Finalists.

 

In total 705 LIA statues, in addition to finalists, were awarded from 40 countries with France ranking #7. The top countries were United States (211), Germany (111), Australia (53), United Kingdom (50), Canada (41), Brazil (34) and France (27).

 

“French advertising has always been outstanding.  This year, it was especially gratifying to see brilliant work that actually changed laws and society being awarded.  It makes it all the more satisfying,” said Barbara Levy, President of LIA.

 

Marcel Paris had a stellar run at LIA 2018 six different juries awarded 10 Statues for Carrefour titled “Black Supermarket”:

• Gold - Ambient - Retail for Carrefour titled “Black Supermarket”
• Gold - Health & Wellness - Environmental Health for Carrefour titled “Black Supermarket”
• Gold - Non-Traditional - Corporate Image for Carrefour titled “Black Supermarket”
• Silver - Ambient - Corporate Image for Carrefour titled “Black Supermarket”
• Silver - Health & Wellness - Social Responsibility/Awareness for Carrefour titled “Black Supermarket”
• Silver - Integration - Business-to-Consumer for Carrefour titled “Black Supermarket”
• Silver - The NEW - Brand Action for Carrefour titled “Black Supermarket”
• Bronze - Design - Experiential Design for Carrefour titled “Black Supermarket”
• Bronze - Non-Traditional - Experiential for Carrefour titled “Black Supermarket”
• Bronze - Non-Traditional - Live Events - Beyond Advertising for Carrefour titled “Black Supermarket”
• Finalist - Non-Traditional - Retail for Carrefour titled “Black Supermarket” 

Riccardo Fregoso, Executive Creative Director, President Creative Council France and LIA Non-Traditional Juror commented, “It’s been an honor to be part of the Non-traditional jury at the LIA. This festival is one of a kind. First of all, no online pre-judging, meaning that all the works entered are screened and pre-judged directly during the festival by the jury members. This is way more objective. Second, the jurors are only top professionals of our industry: no politics, just hard work, in a very friendly atmosphere. And last but not least, students from all over the world are invited to the last day of debate inside every jury: that’s real transparency, and it’s also very generous.”

 

Additional Winners and Finalists from France include (in alphabetical order):

BABEL, Paris

• Silver - Poster - Use of Illustration Campaign for Operation Clean Up Nature titled “Un Dimanche Apres-Midi A Lile De La Grande Jatte”, “Le Dejeuner Sur L'Herbe, Des Glaueuses”, “Les Baigneurs”, “Sur La Plage a Boulogne”

BETC, Paris

• Silver - Non-Traditional - Apparel for Lacoste titled “Save our Species”
• Bronze - The NEW - Creative Technology for Unicef titled “Game Chaingers”
• Finalist - Digital - Public Service/Social Awareness for Unicef titled “Game Chaingers”
• Finalist - Non-Traditional - Direct Marketing for Lacoste titled “Save our Species”

Chut! on vous écoute, Paris

• Silver - Music & Sound - Music Original - Song for Oakley titled “It's Ok - One Obsession”

Henry, Paris

• Gold - Production & Post-Production - Direction Campaign for Ubisoft titled “The Sermon”, “Baptism”
• Gold - Production & Post-Production - Editing for Ubisoft titled “Baptism”
• Silver - Production & Post-Production - Editing for Ubisoft titled “The Sermon”
• Bronze - Music & Sound - Use of Licensed Music for Ubisoft titled “Baptism”

Herezie Group, Paris

• Silver - Print - Direct Marketing - Business-to-Business for Google Cloud Services titled “The Biography of Tomorrow”
• Finalist - Ambient - NGO for Handicap International titled “#Bodycantwait”
• Finalist - Medical - Social Responsibility/Awareness for Handicap International titled “#Bodycantwait”

Kouz, Paris

• Finalist - Music & Sound - Sound Design for KOHO titled “Dream Thieves”

McCann Paris, Clichy

• Finalist - Non-Traditional - Public Service/Social Awareness for AJE titled “Bordeaux 2050”

Mikros MPC Advertising, Paris

• Finalist - Production & Post-Production - CGI Animation Campaign for France 3 - Les Marmottes titled “E.T”, “Rocky”, “Titanic”, “Top Gun”, “Pulp Fiction”, “Flashdance”

Publicis Conseil, Paris

• Silver - Branded Entertainment - Games for La Forêt titled “Bet on a Murderer”
• Silver - Digital - Entertainment for La Forêt titled “Bet on a Murderer”
• Silver - Digital - Media Promotion for La Forêt titled “Bet on a Murderer”
• Bronze - Health & Wellness - Craft - Cinematography for ICM Parkinson's titled “Shake Parkinson's Off”
• Bronze - Health & Wellness - Craft - Direction for ICM Parkinson's titled “Shake Parkinson's Off”
• Bronze - The NEW - Media Innovation for La Forêt titled “Bet on a Murderer”
• Finalist - Health & Wellness - Craft - Editing for ICM Parkinson's titled “Shake Parkinson's Off”
• Finalist - Non-Traditional - Media Promotion for La Forêt titled “Bet on a Murderer”

THE, Paris

• Bronze - Music & Sound - Music Adaptation - Instrumental for Ubisoft titled “Assassin's Creed Origins - From Sand”
• Bronze - Music & Sound - Use of Licensed Music for 30 Millions d'Amis titled “Campagne 2018”

Wanda Productions, Saint-Denis

• Finalist - Production & Post-Production - Cinematography for Oakley titled “It's OK”
• Finalist - Production & Post-Production - Direction for Oakley titled “It's OK”

To view all the Winners and Finalists with media and full creative credits, visit https://www.liaentries.com/winners

 

This year, twelve GRAND LIAs were awarded:

ANORAK Film, Berlin was awarded the Production & Post-Production Grand LIA for BMW Group MINI Brand Management titled “The Faith of a Few”

Area 23, An FCB Health Network Company, New York was awarded the Print Grand LIA for Change the Ref titled “Posts Into Letters”

Barking Owl, Los Angeles was awarded the Branded Entertainment Grand LIA for Montefiore Medical Center titled “Corazón”

Barking Owl, Los Angeles was awarded the Health & Wellness - Craft Grand LIA for Montefiore Medical Center titled “Corazón”

BBDO New York, New York was awarded the Integration Grand LIA for P&G / My Black is Beautiful campaign titled “The Talk”

DDB Chicago, Chicago was awarded the Non-Traditional Grand LIA for Skittles titled “Exclusive the Rainbow”

Host/Havas, Sydney was awarded the Design Grand LIA for Palau Pledge  

Host/Havas, Sydney was awarded the Ambient Grand LIA for Palau Pledge 

McCann London, London was awarded the Digital Grand LIA for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model”

McCann New York, New York was awarded the Social Influencers Grand LIA for MGM Resorts International titled “Universal Love Songs”

Riff Raff Films, London was awarded the TV/Cinema/Online Film Grand LIA for Nike titled “Nothing Beats A Londoner”

Serviceplan Germany, Munich was awarded the Package Design Grand LIA for Beck's titled “Le Beck's: The Legendary Beer Can”

 

The following companies were honored with the 2018 Global Of The Year Awards:

Global Client of the Year:  Mars

Global Network of the Year:  McCann Worldgroup

Global Agency of the Year:  BBDO New York

Global Independent Agency of the Year:  Jung von Matt, Hamburg

Global Health & Wellness and Medical Network of the Year:  FCB Health

Global Production Company of the Year:  MJZ

Global Post-Production Company of the Year:  The Mill

Global Music & Sound Company of the Year:  Rumble Studios, Sydney

 

The following companies were honored with the 2018 Regional Of The Year Awards for Europe:

Regional Network of the Year: Jung von Matt

Regional Independent Agency of the Year: Jung von Matt, Hamburg

Regional Production Company of the Year: Markenfilm, Hamburg

Regional Post-Production Company of the Year: The Mill, London