2019 Winners releases
FRANCE TAKES HOME 15 STATUES AT 2019 LONDON INTERNATIONAL AWARDS
04 November 2019McCann named Global Network Of The Year
McCann Paris Awarded a Grand LIA
McCann Paris Awarded a Grand LIA
The judging is over. The winners are here.
Today, London International Awards, one of the world’s most prestigious Global award shows, announces its 2019 winners.
Created for creatives, LIA has the highest caliber of jurors in all disciplines. Our jury rooms welcome the press, LIAisons attendees and LIA guests throughout the entire process. LIA’s Annual judging which convened over a 10-day period at Encore Las Vegas has concluded and listed below are the Statue Winners and Finalists for France.
France scores 15 Statues at LIA 2019 – one Grand LIA, three Gold, five Silver and six Bronze LIAs, they also attained seven Finalist.
McCann Paris, Neuilly-sur-Seine leads the way within the French statue tally, winning a Grand LIA, a Gold, two Silver and three Bronze statues, they also attained three Finalists. These wins contributed to McCann Worldgroup being named Global Network of the Year.
• GRAND LIA in Print for L'Oréal Paris titled “The Non-Issue”
• Gold - Print - Cosmetics/Toiletries/Pharmaceuticals for L'Oréal Paris titled “The Non-Issue”
• Silver - Design - Branded Content for L'Oréal Paris titled “The Non-Issue”
• Silver - Health & Wellness - Animal Health for Purina titled “Street-Vet”
• Bronze - Billboard - Innovative Use of Billboard for Purina titled “Street-Vet”
• Bronze - Billboard - Pet Products for Purina titled “Street-Vet”
• Bronze - Health & Wellness - Innovation for Purina titled “Street-Vet”
• Finalist - Integration - Business-to-Consumer for L'Oréal Paris titled “The Non-Issue”
• Finalist - The NEW - Native Advertising for L'Oréal Paris titled “The Non-Issue”
• Finalist - Ambient - Pet Products for Purina titled “Street-Vet”
• Gold - Print - Cosmetics/Toiletries/Pharmaceuticals for L'Oréal Paris titled “The Non-Issue”
• Silver - Design - Branded Content for L'Oréal Paris titled “The Non-Issue”
• Silver - Health & Wellness - Animal Health for Purina titled “Street-Vet”
• Bronze - Billboard - Innovative Use of Billboard for Purina titled “Street-Vet”
• Bronze - Billboard - Pet Products for Purina titled “Street-Vet”
• Bronze - Health & Wellness - Innovation for Purina titled “Street-Vet”
• Finalist - Integration - Business-to-Consumer for L'Oréal Paris titled “The Non-Issue”
• Finalist - The NEW - Native Advertising for L'Oréal Paris titled “The Non-Issue”
• Finalist - Ambient - Pet Products for Purina titled “Street-Vet”
Andrea Stillacci, Founder / CEO of Herezie Group, Paris and LIA Integration Juror commented, “LIA is not a beauty contest. LIA is an unforgettable moment of exchange where talents, sensibilities and cultural backgrounds meet to select the strongest creative ideas that have been delivered in the most compelling way. The quality of the thinking, the impact of the work, the relevance of the purpose, the craft of the execution and the scale of the results are the feathers of our wings. Since ever, creativity is the main human asset. Let's keep it alive and make it the golden key to enter a better world. It has been a great experience. I loved the quality of the exchanges, the overall groove and the way you guys have organized it. A true pleasure.”
Additional Winners from France include (in alphabetical order):
Art Bridge - Quad Group, Clichy
• Bronze - Branded Entertainment - Experiential/Live Events for Uber titled “Uber Toys”
• Bronze - Branded Entertainment - Experiential/Live Events for Uber titled “Uber Toys”
BETC, Paris
• Gold - Social Influencers - Use of Twitter for Back Market titled “Refurbished Tweets”
• Silver - Social Influencers - Innovative Use of Social for Back Market titled “Refurbished Tweets”
• Bronze - TV/Cinema/Online Film - Campaign for CANAL+ titled “Spitfire”, “Mission Really Impossible”
• Finalist - Production & Post-Production - CGI Animation for Disneyland Paris titled “The Little Duck”
• Gold - Social Influencers - Use of Twitter for Back Market titled “Refurbished Tweets”
• Silver - Social Influencers - Innovative Use of Social for Back Market titled “Refurbished Tweets”
• Bronze - TV/Cinema/Online Film - Campaign for CANAL+ titled “Spitfire”, “Mission Really Impossible”
• Finalist - Production & Post-Production - CGI Animation for Disneyland Paris titled “The Little Duck”
Brand Station, Paris
• Finalist - Health & Wellness - Social Responsibility/Awareness for APF FRANCE HANDICAP titled “France Accessible”
• Finalist - Health & Wellness - Social Responsibility/Awareness for APF FRANCE HANDICAP titled “France Accessible”
Marcel, Paris
• Gold - Design - Client Promotion for Centre Pompidou titled “Souvenirs de Paris”
• Silver - Ambient - Personal Items/Gift Items for Centre Pompidou titled “Souvenirs de Paris”
• Silver - Design - Direct Marketing - Consumer for Centre Pompidou titled “Souvenirs de Paris”
• Gold - Design - Client Promotion for Centre Pompidou titled “Souvenirs de Paris”
• Silver - Ambient - Personal Items/Gift Items for Centre Pompidou titled “Souvenirs de Paris”
• Silver - Design - Direct Marketing - Consumer for Centre Pompidou titled “Souvenirs de Paris”
Publicis Conseil, Paris
• Bronze - Production & Post-Production - Editing for Orange International Global titled “Football(s)”
• Bronze - Production & Post-Production - Editing for Orange International Global titled “Football(s)”
The, Paris
• Finalist - Music & Sound - Music Original - Score for Hennessy titled “The Seven Worlds”
• Finalist - Music & Sound - Music Original - Score for Hennessy titled “The Seven Worlds”
WIZZ - Quad Group, Clichy
• Finalist - Digital - Animation/Motion Graphics for Nike Football Russia titled “Never Ask”
• Finalist - Digital - Animation/Motion Graphics for Nike Football Russia titled “Never Ask”
In total, 531 LIA statues and 196 Finalists were awarded from 39 countries with the United States leading with 242 awards, followed by Germany with 86 and the United Kingdom with 78.
“We are proud that there is a Grand LIA from France this year. French advertising has always
been well-thought out and well executed. But this year, L’Oreal The Non Issue” really showcased a great idea that promoted the fight against ageism. They took a big issue and made a big statement against it. That’s the power of advertising at its best,” said Barbara Levy, President of LIA.
“We are proud that there is a Grand LIA from France this year. French advertising has always
been well-thought out and well executed. But this year, L’Oreal The Non Issue” really showcased a great idea that promoted the fight against ageism. They took a big issue and made a big statement against it. That’s the power of advertising at its best,” said Barbara Levy, President of LIA.
This year, fifteen GRAND LIAs were awarded:
FCB New York, New York was awarded the Ambient Grand LIA for Burger King titled “The Whopper Detour”
FCB Inferno, London was awarded the Branded Entertainment Grand LIA for Huawei titled “StorySign”
McCann TLV, Tel Aviv was awarded the Design Grand LIA for IKEA titled “ThisAbles”
VMLY&R, Kansas City was awarded the Digital Grand LIA for Wendy's titled “Keeping Fortnite Fresh”
AMVBBDO, London was awarded the Health & Wellness Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
AMVBBDO, London was awarded the Health & Wellness - Craft Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
McCann New York, New York was awarded the Integration Grand LIA for Xbox titled “Changing the Game”
Wave Studios, New York was awarded the Music & Sound Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
FCB New York, New York was awarded the Non-Traditional Grand LIA for Burger King titled “The Whopper Detour”
AREA 23, an FCB Health Network Company, New York was awarded the Pharmaceuticals - Craft Grand LIA for Constant Therapy titled “One Word”
McCann Paris, Neuilly-sur-Seine was awarded the Print Grand LIA for L'Oréal Paris titled “The Non-Issue”
Furlined, Los Angeles was awarded the Production & Post-Production Grand LIA for The New York Times titled “The Truth Is Worth It: Fearlessness”
McCann New York, New York was awarded the Public Service/Social Awareness Grand LIA for March for Our Lives titled “Generation Lockdown”
Forsman & Bodenfors, Gothenburg was awarded the The NEW Grand LIA for Volvo Cars titled “The E.V.A. Initiative”
AMVBBDO, London was awarded the TV/Cinema/Online Film Grand LIA for Essity Libresse/Bodyform titled “Viva La Vulva”
The following companies were honored with the 2019 Global Of The Year Awards:
Global Network of the Year: McCann Worldgroup
Global Agency of the Year: McCann New York
Global Independent Agency of the Year: Serviceplan, Munich
Global Client of the Year: Burger King
Global Health & Pharma Network of the Year: FCB Health
Global Health Agency of the Year: McCann Health Brazil, São Paulo
Global Pharma Agency of the Year: Area 23, An FCB Health Network Company, New York
Global Production Company of the Year: O Positive, New York
Global Post-Production Company of the Year: Company 3, New York
Global Music & Sound Company of the Year: 750 MPH, London
Global Design Company of the Year: Moby Digg, Munich
Global Radio & Audio Company of the Year: Heard City, New York
Global Network of the Year: McCann Worldgroup
Global Agency of the Year: McCann New York
Global Independent Agency of the Year: Serviceplan, Munich
Global Client of the Year: Burger King
Global Health & Pharma Network of the Year: FCB Health
Global Health Agency of the Year: McCann Health Brazil, São Paulo
Global Pharma Agency of the Year: Area 23, An FCB Health Network Company, New York
Global Production Company of the Year: O Positive, New York
Global Post-Production Company of the Year: Company 3, New York
Global Music & Sound Company of the Year: 750 MPH, London
Global Design Company of the Year: Moby Digg, Munich
Global Radio & Audio Company of the Year: Heard City, New York
The following companies were honored with the 2019 Regional Of The Year Awards for South America:
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: David, São Paulo
Regional Health & Pharma Network Of The Year: McCann Health
Regional Production Company Of The Year: Central Films, Bogota
Regional Post-Production Company Of The Year: Zombie Studios, São Paulo
Regional Music & Sound Company Of The Year: Canja Audio Culture, São Francisco
Regional Network Of The Year: Ogilvy
Regional Agency Of The Year: David, São Paulo
Regional Health & Pharma Network Of The Year: McCann Health
Regional Production Company Of The Year: Central Films, Bogota
Regional Post-Production Company Of The Year: Zombie Studios, São Paulo
Regional Music & Sound Company Of The Year: Canja Audio Culture, São Francisco
Notes to the editor:
London International Awards (LIA) is a global festival honoring creativity and new ideas in Advertising, Production, Digital, Design, Health & Medical, Music & Sound, Technology and Branded Entertainment. The awards, founded in 1986 by President Barbara Levy, began by honoring advertising in the realms of Cinema, Television, Print and Radio, evolving since its inception into 22 unique media types. It was the first truly international advertising awards of its kind to acknowledge all media and methods from all over the world to be judged by a diverse global jury. Every member on each Jury Panel, including the Jury President, judges all entries, excluding their own work, in their respective media. Each Jury has the discretion to award a Grand LIA within the media they are judging.